SIRUP

SIRUP — pop artist from JP.

SIRUP, Japan's rapidly emerging star in the independent music scene, seamlessly blends rap and singing in his modern, edgy style rooted in neo-soul and R&B,…

Influence: 54.70% Fanbase: 40.59% Trending: 61.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Kitsuné • 39.89% • Very Strong

As of 2025-09-09

364,852

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:00:37 UTC

Genres

popj-popr&b, funk & soulr&b/souljapanese r&bjapanese soul

Biography

SIRUP, Japan's rapidly emerging star in the independent music scene, seamlessly blends rap and singing in his modern, edgy style rooted in neo-soul and R&B, delivering a range of groovy, danceable tunes and soulful ballads with refined production that leaves listeners feeling good. His straightforward and heartfelt lyrics resonate with a diverse audience, drawing listeners in with his powerful voice and compelling storytelling.

Internationally recognized, SIRUP has performed in China, Taiwan, and Korea alongside notable artists like SUMIN and 2xxx!, expanding his global fan base. Domestically, he has shared the stage with Tom Misch and artists such as Corinne Bailey Rae, BJ the Chicago Kid, and Yuna, solidifying his position as a captivating force in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

SIRUP reliably reaches 18-24 & 25-34 audiences in JAPAN, THAILAND, UNITED STATES. The base is female-leaning (50%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (6,716 avg views per post); Instagram layers on depth and replies. The audience sits near Maison Kitsuné, Maison Margiela, Isetan, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SIRUP score 0.89% — Low bucket.

Brand: Maison KitsunéBrand: Maison MargielaBrand: Isetan

Followers:364,852

Engagements:3,248

Rate:0.9%

Posts:440

Avg Likes:3,207

Avg Comments:21

Avg Views:11,717

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 364,852 · Engagements 3,248 · Rate 0.9% Posts 440 · Views 11,717 · Avg Likes 3,207 · Avg Comments 21 · Avg Views 11,717	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 27% 13-17: 10% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (27%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	JAPAN (50%) THAILAND (8%) UNITED STATES (8%) TAIWAN (6%) INDONESIA (4%)	Top regions: JAPAN (50%), THAILAND (8%), UNITED STATES (8%)
Platform Engagement	Instagram: 2,477 avg likes/post · Tiktok: 5,001 avg views/post · Youtube: 6,716 avg views/post	Best reach: Youtube 6,716 avg views; best engagement: Instagram 2,477 avg likes

Top Brand Affinities

Maison Kitsuné

Score: 39.89

Maison Margiela

Score: 32.96

Isetan

Score: 31.67

Jil Sander

Score: 27.79

A.P.C.

Score: 24.63

Paul Smith

Score: 21.97

Acne Studios

Score: 21.92

Anna Sui

Score: 21.75

Bim

Score: 19.04

Marni

Score: 18.22

Casetify

Score: 18.19

Style Nanda

Score: 16.52

Brand	Category	Score
Maison Kitsuné		39.89
Maison Margiela		32.96
Isetan		31.67
Jil Sander		27.79
A.P.C.		24.63
Paul Smith		21.97
Acne Studios		21.92
Anna Sui		21.75
Bim		19.04
Marni		18.22
Casetify		18.19
Style Nanda		16.52
Stüssy		16.47
Onitsuka Tiger		13.93
Dr. Martens		13.68
Vivienne Westwood		11.99
Arc'teryx		11.97
UNIQLO		11.92
Barbour		11.57
Loewe		10.60
Alexander Wang		10.45
GENTLE MONSTER		10.30
Shake Shack		10.19
Fred Perry		9.88
The North Face		9.82
New Era		9.54
Summit Entertainment		9.37
L'Occitane		9.31
Atmos		8.50
Snoopy And The Peanuts Gang		8.39
Converse		8.27
Carhartt		8.21
Bose		7.64
Coach		7.22
Daniel Wellington		7.09
Clarks		6.87
Champion		6.53
UGG		6.47
Olympus		6.34
New Balance		6.31
Supreme		6.18
Polo Ralph Lauren		5.76
Miu Miu		5.61
Yves Saint Laurent		5.61
Kickstagram		5.53
Shiseido		5.20
Costco		5.07
Vans		4.95
G-shock		4.91
IKEA		4.74