sir Was

sir Was — r&b, funk & soul artist from SE.

Joel Wästberg, known by his stage name sir Was, developed a diverse musical palette after a childhood immersed in music on the Swedish coast. Venturing from…

Influence: 52.42% Fanbase: 25.97% Trending: 65.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 83.26% • Very Strong

As of 2025-09-09

13,657

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:03 UTC

Genres

r&b, funk & soulindie souljazz & standardsindie jazzalternativealternative

Biography

Joel Wästberg, known by his stage name sir Was, developed a diverse musical palette after a childhood immersed in music on the Swedish coast. Venturing from playing saxophone in his youth to studying jazz in southern Sweden and jamming with Sean Lennon in New York, Wästberg's musical journey led him to South Africa, where he delved into Pan-African rhythms. Inspired by his travels through Mozambique and Zimbabwe, Wästberg eventually embarked on creating his own music, resulting in his debut album "Digging a Tunnel," released in early 2017, showcasing his eclectic influences and unique sound. Incorporating a mix of instruments and genres, including bagpipes and electronica, along with his delicate vocals, the album reflects the diverse musical experiences that have shaped sir Was' artistic identity.

Top Brand Affinities

Report Date: 2025-09-09

sir Was resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, FRANCE. The demographic is heavily male (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 157 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with MOOG, Mixcloud, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist sir Was score 0.95% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:13,657

Engagements:130

Rate:1.0%

Posts:499

Avg Likes:127

Avg Comments:13

Avg Views:157

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,657 · Engagements 130 · Rate 1.0% Posts 499 · Views 157 · Avg Likes 127 · Avg Comments 13 · Avg Views 157	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 33% 35-44: 15% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (33%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (18%) UNITED KINGDOM (17%) FRANCE (9%) INDONESIA (4%) SPAIN (4%)	Top regions: UNITED STATES (18%), UNITED KINGDOM (17%), FRANCE (9%)
Platform Engagement	Instagram: 114 avg likes/post · Youtube: 157 avg views/post	Best reach: Youtube 157 avg views; best engagement: Instagram 114 avg likes

Top Brand Affinities

MOOG

Score: 83.26

Mixcloud

Score: 37.17

Ableton

Score: 36.07

Ampeg

Score: 32.63

Akai

Score: 27.46

Akg

Score: 25.82

Arri

Score: 17.10

Sennheiser

Score: 15.33

Tate Modern

Score: 12.50

Spotify Music

Score: 11.80

Hasselblad

Score: 11.52

Pro Tools

Score: 10.79

Brand	Category	Score
MOOG		83.26
Mixcloud		37.17
Ableton		36.07
Ampeg		32.63
Akai		27.46
Akg		25.82
Arri		17.10
Sennheiser		15.33
Tate Modern		12.50
Spotify Music		11.80
Hasselblad		11.52
Pro Tools		10.79
Blackmagic Design		10.23
SoundCloud		9.96
Kodak		8.16
Beats Electronics		7.55
Amazon Music		7.30
Atmos		6.74
Kickstarter		6.50
Carlsberg		6.47
Leica		5.69
Pioneer		5.58
Lollapalooza		5.28
Vivienne Westwood		5.17
Fujifilm		5.16
Pilsner Urquell		4.67
Oculus		4.09
Coachella		3.84
BBC		3.71
Campari		3.58
Polaroid		3.50
Paramount Pictures		3.47
Guinness		3.46
Summit Entertainment		3.42
Carhartt		3.33
Airbnb		3.27
Heinz		3.18
Dr. Martens		3.13
Matrix		2.96
Showtime		2.73
Sunnies Studios		2.60
MTV		2.59
Philips		2.54
Warner Bros		2.51
Tesco		2.48
The Olympic Games		2.27
Volvo		2.22
Pantone Inc		2.16
Tinder		2.13
Aperol		2.08