Sir Spyro

Sir Spyro — hip-hop & rap artist from GB.

Sir Spyro is a veteran in the Grime scene, with a career spanning over a decade as a producer, radio host, and DJ. Starting out at a young age, he honed his…

Influence: 49.70% Fanbase: 25.50% Trending: 61.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 104.16% • Very Strong

As of 2025-09-09

82,297

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 07:59:48 UTC

Genres

hip-hop & raphip-hop/rapgrimecontemporary hip hophip hopinstrumentalinstrumental grime

Biography

Sir Spyro is a veteran in the Grime scene, with a career spanning over a decade as a producer, radio host, and DJ. Starting out at a young age, he honed his skills by playing shows and investing his earnings back into buying records. Spyro's journey led him to become a respected figure in the industry, recognized for his diverse sound and hit-making abilities.

Pitchfork has likened Sir Spyro to Grime's version of Timbaland, highlighting his influential role in the genre. Known for his iconic 'Sounds of the Sir' beat tag, Spyro has worked with top artists like Stormzy and Tinchy Stryder, showcasing his versatility as a producer. As a radio host on Rinse FM and later on BBC 1Xtra, Sir Spyro continues to champion Grime music, solidifying his status as a crucial tastemaker and selector within the scene.

Top Brand Affinities

Report Date: 2025-09-09

Sir Spyro speaks to 25-34 & 18-24 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, CZECHIA. Composition is heavily male (90%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (23,868 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, Vauxhall, Pioneer, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sir Spyro score 2.03% — Strong bucket.

Brand: MixcloudBrand: VauxhallBrand: Pioneer

Followers:82,297

Engagements:1,670

Rate:2.0%

Posts:423

Avg Likes:1,494

Avg Comments:197

Avg Views:23,868

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 82,297 · Engagements 1,670 · Rate 2.0% Posts 423 · Views 23,868 · Avg Likes 1,494 · Avg Comments 197 · Avg Views 23,868	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 39% 35-44: 9% 13-17: 3%	Largest: 25-34 (46%); next: 18-24 (39%)
Gender Split	Female: 10% Male: 90% Non-binary/Other: 0%	Skews male (90%)
Top Countries	UNITED KINGDOM (66%) UNITED STATES (6%) CZECHIA (3%) BRAZIL (3%) AUSTRALIA (3%)	Top regions: UNITED KINGDOM (66%), UNITED STATES (6%), CZECHIA (3%)
Platform Engagement	Instagram: 528 avg likes/post · Youtube: 23,868 avg views/post	Best reach: Youtube 23,868 avg views; best engagement: Youtube 966 avg likes

Top Brand Affinities

Mixcloud

Score: 104.16

Vauxhall

Score: 26.52

Pioneer

Score: 25.03

Ableton

Score: 23.27

ITV

Score: 21.96

Akai

Score: 20.59

SoundCloud

Score: 18.83

Sky Sports

Score: 18.83

Stone Island

Score: 14.89

MOOG

Score: 14.86

Amazon Music

Score: 13.94

Fred Perry

Score: 12.99

Brand	Category	Score
Mixcloud		104.16
Vauxhall		26.52
Pioneer		25.03
Ableton		23.27
ITV		21.96
Akai		20.59
SoundCloud		18.83
Sky Sports		18.83
Stone Island		14.89
MOOG		14.86
Amazon Music		13.94
Fred Perry		12.99
Beats Electronics		12.51
Selfridges		12.44
Ellesse		9.52
BBC		8.68
Pro Tools		8.41
Foot Locker		8.28
New Era		7.90
Spotify Music		7.21
Carlsberg		7.14
Stüssy		7.12
Tesco		6.76
River Island		6.40
Hennessy		6.10
boohoo		6.06
Clarks		5.77
Champion		5.67
Moncler		5.47
Vivienne Westwood		5.44
Carhartt		5.28
Sega		4.86
Sneakerhead		4.42
ASOS		4.21
Hugo Boss		4.07
Supreme		3.92
The North Face		3.87
Moschino		3.52
MTV		3.45
Guinness		3.44
Timberland		3.39
Harrods		3.23
Red Bull		3.22
UFC		3.15
Gundam		3.14
Dr. Martens		3.13
Puma		3.11
Bacardi		3.04
Nike		3.01
Aston Martin		2.83