SiR Brand Affinity ranks highest Shea Moisture at 20.11% . Very Strong. Score DMDB 65.53% | Fanbase 54.65%

SiR — pop artist from US.

SiR has been a consistent presence in the R&B scene since his debut project, Seven Sundays, in 2015. His subsequent releases, including the HER EP series and…

SiR

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbc-adc9-9716-b915-a0369fe50396

Find Artist

Genres

popla popr&b, funk & soulr&bindie soulalternative r&bindie r&br&b/soulcontemporary r&bhip-hop & raphip hoprapunderground hip hop

Influential: 65.53% Fanbase: 54.65% Trending: 70.97%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 20.11% • Very Strong

As of 2025-09-10

1,152,104

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.53% | Fanbase 54.65% | Trending 70.97% | CAREER STAGE: MAINSTREAM

Biography

SiR has been a consistent presence in the R&B scene since his debut project, Seven Sundays, in 2015. His subsequent releases, including the HER EP series and sophomore album November in 2018, have garnered acclaim. In 2019, he achieved further success with the critically acclaimed album Chasing Summer, featuring the RIAA Gold single "Hair Down" with Kendrick Lamar. SiR continued to stay active during the pandemic, releasing singles like "Rapper Weed" and a rendition of The Isley Brothers' "Footsteps in the Dark Pts. 1 & 2." With recent releases such as "Satisfaction," "Life Is Good," and "Nothing Even Matters," SiR is poised for the next phase of his career.

Report Date: 2025-09-10

SiR speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, SOUTH AFRICA, BRAZIL. Composition is male-leaning (54%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (71,240 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Shea Moisture, Akai, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SiR score 1.22% — Moderate bucket.

Brand: Shea MoistureBrand: AkaiBrand: Amazon Music

Followers:1,152,104

Engagements:14,011

Rate:1.2%

Posts:226

Avg Likes:13,443

Avg Comments:450

Avg Views:124,290

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,152,104 · Engagements 14,011 · Rate 1.2% Posts 226 · Views 124,290 · Avg Likes 13,443 · Avg Comments 450 · Avg Views 124,290	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 43% 35-44: 8% 13-17: 4%	Largest: 25-34 (44%); next: 18-24 (43%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (53%) SOUTH AFRICA (6%) BRAZIL (5%) UNITED KINGDOM (4%) KENYA (2%)	Top regions: UNITED STATES (53%), SOUTH AFRICA (6%), BRAZIL (5%)
Platform Engagement	Instagram: 6,969 avg likes/post · Tiktok: 53,050 avg views/post · Youtube: 71,240 avg views/post	Best reach: Youtube 71,240 avg views; best engagement: Instagram 6,969 avg likes

Top Brand Affinities

Shea Moisture

Score: 20.11

Akai

Score: 18.88

Amazon Music

Score: 14.98

Pro Tools

Score: 13.67

Ableton

Score: 13.39

Mixcloud

Score: 12.37

SoundCloud

Score: 11.73

Beats Electronics

Score: 8.85

New Era

Score: 8.19

boohoo

Score: 7.78

MISSGUIDED

Score: 7.48

iHeartRadio Music Awards

Score: 7.46

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Shea Moisture		20.11
Akai		18.88
Amazon Music		14.98
Pro Tools		13.67
Ableton		13.39
Mixcloud		12.37
SoundCloud		11.73
Beats Electronics		8.85
New Era		8.19
boohoo		7.78
MISSGUIDED		7.48
iHeartRadio Music Awards		7.46
Hennessy		7.16
Pioneer		6.92
Foot Locker		6.84
JACQUEMUS		6.56
Urban Outfitters		6.36
Los Angeles Lakers		6.35
Coachella		6.34
Maison Margiela		6.18
Alexander McQueen		6.00
OLD NAVY		5.94
Spotify Music		5.93
Coach		5.85
Fenty beauty		5.76
Kodak		5.52
ULTA Beauty		5.24
Champion		4.97
Sneakerhead		4.82
FashionNova		4.77
Stüssy		4.73
Nice Kicks		4.66
ASOS		4.66
Steve Madden		4.54
Verizon		4.50
ESPN		3.97
MTV		3.85
NBA		3.85
NORDSTROM		3.65
Carhartt		3.55
Supreme		3.22
Paramount Pictures		3.14
Timberland		3.09
Dr. Martens		3.05
Target		3.05
NFL		3.05
Lollapalooza		3.01
New Balance		2.87
Philips		2.85
Nickelodeon		2.84