SIPPY

SIPPY — electronic artist from AU.

SIPPY, a Sydney-born bass music sensation, has made waves in the Australian and international music scenes. Graduating from Los Angeles' ICON Collective, she…

Influence: 50.67% Fanbase: 22.21% Trending: 64.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Phase One • 164.60% • Very Strong

As of 2025-09-09

181,882

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:28 UTC

Genres

electronicelectronicdancedubstep

Biography

SIPPY, a Sydney-born bass music sensation, has made waves in the Australian and international music scenes. Graduating from Los Angeles' ICON Collective, she has risen through the ranks with headline tours at renowned festivals like Touch Bass and Spilt Milk, before expanding her reach to global stages from her current base in Los Angeles.

From supporting acts like Zeds Dead to headlining major events at Red Rocks Amphitheater and festivals such as Lost Lands and HARD Summer, Sippy has solidified her presence in the US bass music scene. With releases on esteemed labels like Deadbeats and UKF, and official remixes for top artists like The Chainsmokers and Zeds Dead, Sippy's talent has garnered support from industry giants and a devoted global fanbase.

Top Brand Affinities

Report Date: 2025-09-09

SIPPY engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, CANADA, AUSTRALIA. The fan base skews heavily male (76%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (8,030 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Phase One, iHeartRaves, Pioneer, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SIPPY score 1.31% — Moderate bucket.

Brand: Phase OneBrand: iHeartRavesBrand: Pioneer

Followers:181,882

Engagements:2,381

Rate:1.3%

Posts:2,473

Avg Likes:2,321

Avg Comments:102

Avg Views:12,077

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 181,882 · Engagements 2,381 · Rate 1.3% Posts 2,473 · Views 12,077 · Avg Likes 2,321 · Avg Comments 102 · Avg Views 12,077	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 35-44: 10% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (83%) CANADA (5%) AUSTRALIA (5%) MEXICO (2%) INDIA (2%)	Top regions: UNITED STATES (83%), CANADA (5%), AUSTRALIA (5%)
Platform Engagement	Instagram: 1,593 avg likes/post · Tiktok: 4,047 avg views/post · Youtube: 8,030 avg views/post	Best reach: Youtube 8,030 avg views; best engagement: Instagram 1,593 avg likes

Top Brand Affinities

Phase One

Score: 164.60

iHeartRaves

Score: 143.70

Pioneer

Score: 55.45

Ableton

Score: 49.86

Trancefamily

Score: 42.81

Mixcloud

Score: 33.37

Launchpad

Score: 28.03

Live Nation

Score: 21.04

Akai

Score: 20.95

SoundCloud

Score: 20.16

Tomorrowland

Score: 18.91

Pro Tools

Score: 17.25

Brand	Category	Score
Phase One		164.60
iHeartRaves		143.70
Pioneer		55.45
Ableton		49.86
Trancefamily		42.81
Mixcloud		33.37
Launchpad		28.03
Live Nation		21.04
Akai		20.95
SoundCloud		20.16
Tomorrowland		18.91
Pro Tools		17.25
Pacific Northwest Wonderland		11.50
Beats Electronics		10.90
Qantas		10.88
Amazon Music		9.29
Coachella		8.28
Coors		7.66
Lollapalooza		7.27
iHeartRadio Music Awards		6.50
Bud Light		5.77
Spotify Music		5.74
Taco Bell		5.56
Holden		5.53
Kmart		5.47
Red Bull		4.60
Monster Beverage		4.40
MTV		4.34
Sunnies Studios		4.06
Gillette		4.05
Verizon		3.84
Acura		3.78
Gatorade		3.73
Hennessy		3.47
Jeep		3.33
Lululemon Athletica		3.31
Grand Theft Auto		3.17
NHL		3.03
Carhartt		3.03
Mulberry		2.96
NBC		2.78
Pixar		2.64
Scion		2.61
Urban Outfitters		2.51
Jack Daniels		2.47
Budweiser		2.42
Matrix		2.42
Victoria's Secret		2.37
Nickelodeon		2.36
The North Face		2.34

Official Profiles

Artist: SIPPY

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-13 03:00 UTC	Tahoe Live 2025	Palisades Tahoe	Olympic Valley, United States	—
2025-12-19 05:00 UTC	SIPPY	The Bunker Brewpub & Cadence Hall	Virginia Beach, United States	prod-nts-api.seeticketsusa.us
2025-12-20 05:00 UTC	SIPPY	Mosaic Nightclub and Lounge Baltimore	Baltimore, United States	prod-nts-api.seeticketsusa.us