Sinéad O’Connor Brand Affinity ranks highest Vivienne Westwood at 6.15% . Very Strong. Score DMDB 63.54% | Fanbase 52.84%

Sinéad O’Connor — pop artist from IE.

Sinéad O’Connor, born in 1966 near Dublin, gained prominence in the music industry with her 1987 debut album, The Lion and the Cobra. However, it was her 1990…

Sinéad O’Connor

Recognizable

Country: IE | Gender: female | Artist ID: 11e81bd2-41f1-a5cc-8a4f-a0369fe50396

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Genres

poppopnew wave popmainstream poprockpop rockreggaereggaeamericanlilithfolk & traditionalfolk

Influential: 63.54% Fanbase: 52.84% Trending: 68.90%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Vivienne Westwood • 6.15% • Very Strong

As of 2025-09-10

1,459,770

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.54% | Fanbase 52.84% | Trending 68.90% | CAREER STAGE: MAINSTREAM

Biography

Sinéad O’Connor, born in 1966 near Dublin, gained prominence in the music industry with her 1987 debut album, The Lion and the Cobra. However, it was her 1990 release, I Do Not Want What I Haven't Got, featuring the hit cover of Prince’s “Nothing Compares 2 U,” that propelled her to global fame. O’Connor is known for her distinctive voice and bold political activism, often using her platform to address social injustices and mental health issues. She continues to be recognized for her spiritual themes and unwavering dedication to her beliefs, including her involvement in the Irish Orthodox Catholic Church.

Report Date: 2025-09-10

Sinéad O’Connor maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, NIGERIA, BRAZIL. The audience leans male-leaning (54%), so brand cues around style and status perform well. The clearest reach is on Youtube with 4,555 avg views per post; Instagram functions as the community touchpoint. Affinity with Vivienne Westwood, Movistar, Guinness makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sinéad O’Connor score 0.92% — Low bucket.

Brand: Vivienne WestwoodBrand: MovistarBrand: Guinness

Followers:1,459,770

Engagements:13,371

Rate:0.9%

Posts:104

Avg Likes:13,317

Avg Comments:472

Avg Views:8,125

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,459,770 · Engagements 13,371 · Rate 0.9% Posts 104 · Views 8,125 · Avg Likes 13,317 · Avg Comments 472 · Avg Views 8,125	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 27% 45-64: 19% 18-24: 18%	Largest: 25-34 (33%); next: 35-44 (27%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (21%) NIGERIA (17%) BRAZIL (15%) UNITED KINGDOM (5%) ITALY (4%)	Top regions: UNITED STATES (21%), NIGERIA (17%), BRAZIL (15%)
Platform Engagement	Instagram: 12,438 avg likes/post · Tiktok: 3,570 avg views/post · Youtube: 4,555 avg views/post	Best reach: Youtube 4,555 avg views; best engagement: Instagram 12,438 avg likes

Top Brand Affinities

Vivienne Westwood

Score: 6.15

Movistar

Score: 3.84

Guinness

Score: 3.57

NBC

Score: 3.38

MTV

Score: 3.22

Dr. Martens

Score: 2.74

Lush

Score: 2.49

Tinder

Score: 2.46

Vogue

Score: 2.45

Primark

Score: 2.19

Tesco

Score: 2.15

Spotify Music

Score: 2.14

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Top Brand Affinities

Brand	Category	Score
Vivienne Westwood		6.15
Movistar		3.84
Guinness		3.57
NBC		3.38
MTV		3.22
Dr. Martens		2.74
Lush		2.49
Tinder		2.46
Vogue		2.45
Primark		2.19
Tesco		2.15
Spotify Music		2.14
Dolce & Gabbana		1.92
Paramount Pictures		1.88
Etsy		1.87
LEGOLAND		1.86
BBC		1.86
Warner Bros		1.85
Versace		1.83
UFC		1.81
Sunnies Studios		1.81
ASOS		1.80
Harley-Davidson		1.72
Polaroid		1.68
HBO		1.65
Fiat		1.65
Aperol		1.64
Showtime		1.64
The Olympic Games		1.63
Cadillac		1.57
Urban Decay Cosmetics		1.55
Yves Saint Laurent		1.53
Star Wars		1.52
Chanel		1.46
Jaguar		1.45
Amazon		1.41
National Geographic		1.40
Airbnb		1.39
Pandora		1.35
Netflix		1.35
Lego		1.34
NYX Cosmetics		1.33
Land Rover		1.33
Sephora		1.32
Forever 21		1.32
L'Oréal Paris		1.27
Tesla Motors		1.27
McDonald's		1.26
Prada		1.25
Calvin Klein		1.24