Sincere Engineer

Sincere Engineer — rock artist from US.

Sincere Engineer, the alter ego of Chicago's Deanna Belos, blends punk-pop, emo, and folk influences reminiscent of Lawrence Arms, Direct Hit!, Real Friends,…

Influence: 50.13% Fanbase: 20.59% Trending: 64.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 64.52% • Very Strong

As of 2025-09-09

40,966

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:00:37 UTC

Genres

rockrockalternativebubblegrungeindie rockpunkemoalternative emodiy emoindie punkmidwest emo5th wave emopop punk

Biography

Sincere Engineer, the alter ego of Chicago's Deanna Belos, blends punk-pop, emo, and folk influences reminiscent of Lawrence Arms, Direct Hit!, Real Friends, Hop Along, and Waxahatchee. Starting with 2017's Rhombithian, the band maintained a blue-collar, DIY ethos while evolving towards a more polished sound on Bless My Psyche (2021) and Cheap Grills (2023).

Belos honed her craft in Chicago's DIY folk-punk scene before signing with Red Scare Industries in 2016. Teaming up with producer Matt Jordan, Sincere Engineer released Rhombithian in 2017, followed by a deal with Hopeless Records for Bless My Psyche in 2021. Cheap Grills in 2023 further refines their nostalgic pop-punk style, showcasing their growth in emotional depth and production quality.

Top Brand Affinities

Report Date: 2025-09-09

Sincere Engineer cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (83%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,913 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, Live Nation, Miller Lite, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sincere Engineer score 1.69% — Moderate bucket.

Brand: AmpegBrand: Live NationBrand: Miller Lite

Followers:40,966

Engagements:693

Rate:1.7%

Posts:1,864

Avg Likes:679

Avg Comments:23

Avg Views:2,913

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 40,966 · Engagements 693 · Rate 1.7% Posts 1,864 · Views 2,913 · Avg Likes 679 · Avg Comments 23 · Avg Views 2,913	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 35% 35-44: 17% 45-64: 4%	Largest: 25-34 (42%); next: 18-24 (35%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (69%) CANADA (6%) UNITED KINGDOM (5%) AUSTRALIA (2%) BRAZIL (2%)	Top regions: UNITED STATES (69%), CANADA (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 516 avg likes/post · Youtube: 2,913 avg views/post	Best reach: Youtube 2,913 avg views; best engagement: Instagram 516 avg likes

Top Brand Affinities

Ampeg

Score: 64.52

Live Nation

Score: 25.54

Miller Lite

Score: 15.54

Arctic Fox hair Color

Score: 15.14

Coors

Score: 11.09

Emporium

Score: 10.97

Taco Bell

Score: 10.62

Pro Tools

Score: 10.41

Spotify Music

Score: 9.34

Sennheiser

Score: 8.72

Walgreens

Score: 8.64

Jameson

Score: 8.55

Brand	Category	Score
Ampeg		64.52
Live Nation		25.54
Miller Lite		15.54
Arctic Fox hair Color		15.14
Coors		11.09
Emporium		10.97
Taco Bell		10.62
Pro Tools		10.41
Spotify Music		9.34
Sennheiser		8.72
Walgreens		8.64
Jameson		8.55
Lollapalooza		8.24
Amazon Music		7.47
Columbia Pictures		7.39
Kickstarter		7.39
Pilsner Urquell		6.59
Hot Topic		6.54
WWE		5.61
NHL		5.58
Sega		5.33
Capcom		5.32
Showtime		5.22
Paramount Pictures		5.19
Busch		4.98
Tinder		4.81
Heinz		4.65
Nickelodeon		4.54
Dunkin' Donuts		4.45
Gatorade		4.35
Bud Light		4.19
Margaritaville		4.19
Budweiser		4.18
Fallout		4.15
iHeartRadio Music Awards		4.13
Gillette		4.13
Resident Evil		4.00
Bethesda Softworks		3.93
Final Fantasy		3.92
Nintendo		3.74
PetSmart		3.71
Chipotle Mexican Grill		3.69
Mortal Kombat		3.57
Vans		3.56
Guinness		3.54
Cartoon Network		3.46
Airbnb		3.46
Verizon		3.45
Comedy Central		3.40
Carhartt		3.37