Simón Díaz

Simón Díaz — pop artist from VE.

Simón Díaz, the Venezuelan singer, composer, and actor known as "Tío Simón," was celebrated for his contributions to the revival of música llanera, with over…

Influence: 49.58% Fanbase: 24.45% Trending: 62.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Alpargatas • 40.84% • Very Strong

As of 2025-09-20

209,157

Social Media Followers

As of 2025-09-20

00:00:00

Hours Airplay

2025-12-07 10:02:18 UTC

Genres

popclassic venezuelan popasianmusica llaneralatinlatin

Biography

Simón Díaz, the Venezuelan singer, composer, and actor known as "Tío Simón," was celebrated for his contributions to the revival of música llanera, with over 200 lyrical compositions recorded on more than 70 albums. His iconic song "Caballo viejo" inspired hits like the Gipsy Kings' "Bamboléo" and was covered by artists such as Julio Iglesias and Celia Cruz. Díaz, who grew up on the plains, mastered the cuatro and became known for his tonadas, Spanish-influenced melodies traditionally sung to cows during milking. He was also recognized for his work as a radio broadcaster, television host, and actor, receiving accolades including the Gran Cordón of the Orden del Libertador and a Latin Grammy Lifetime Achievement Award.

Top Brand Affinities

Report Date: 2025-09-20

Simón Díaz cuts through with 25-34 & 18-24 audiences and consistency across VENEZUELA, UNITED STATES, COLOMBIA. A heavily male (60%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 928 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Alpargatas, Univision, Movistar, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Simón Díaz score 0.23% — Low bucket.

Brand: AlpargatasBrand: UnivisionBrand: Movistar

Followers:209,157

Engagements:485

Rate:0.2%

Posts:893

Avg Likes:484

Avg Comments:27

Avg Views:928

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 209,157 · Engagements 485 · Rate 0.2% Posts 893 · Views 928 · Avg Likes 484 · Avg Comments 27 · Avg Views 928	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 23% 35-44: 21% 45-64: 19%	Largest: 25-34 (35%); next: 18-24 (23%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	VENEZUELA (42%) UNITED STATES (13%) COLOMBIA (12%) SPAIN (7%) ARGENTINA (4%)	Top regions: VENEZUELA (42%), UNITED STATES (13%), COLOMBIA (12%)
Platform Engagement	Instagram: 461 avg likes/post · Youtube: 928 avg views/post	Best reach: Youtube 928 avg views; best engagement: Instagram 461 avg likes

Top Brand Affinities

Alpargatas

Score: 40.84

Univision

Score: 28.87

Movistar

Score: 19.48

Cafecito

Score: 18.97

Amazon Music

Score: 16.67

VidaSana

Score: 11.18

Pro Tools

Score: 10.15

LATAM

Score: 10.11

American Airlines

Score: 9.02

Daewoo

Score: 7.39

Pepsi

Score: 5.59

MasterCard Incorporated

Score: 5.30

Brand	Category	Score
Alpargatas		40.84
Univision		28.87
Movistar		19.48
Cafecito		18.97
Amazon Music		16.67
VidaSana		11.18
Pro Tools		10.15
LATAM		10.11
American Airlines		9.02
Daewoo		7.39
Pepsi		5.59
MasterCard Incorporated		5.30
Spotify Music		4.61
Prismacolor		3.21
Pantone Inc		2.77
musical.ly		2.72
Paypal		2.57
Guinness		2.45
Ferrero		2.13
Herbalife		1.78
Pixar		1.77
Mitsubishi Motors		1.70
Pandora		1.58
Adobe		1.50
Amazon		1.45
Tesla Motors		1.41
SoundCloud		1.36
Toyota		1.34
Microsoft		1.33
Prada		1.27
Chevrolet		1.26
Sony		1.24
Nutella		1.20
National Geographic		1.19
Xiaomi		1.13
Yamaha		1.10
Honda		1.07
Hyundai		1.05
Marvel		1.05
Netflix		0.98
Beats Electronics		0.98
Suzuki		0.95
Google		0.93
Nintendo		0.93
Walt Disney		0.87
Star Wars		0.86
Lamborghini		0.80
Volkswagen		0.79
Vogue		0.78
FIFA		0.75