Simi Brand Affinity ranks highest Airtel at 15.63% . Very Strong. Score DMDB 69.83% | Fanbase 72.62%

Simi — pop artist from NG.

Simi Dionne, along with her twin sister Pia Dionne, is an experimental artist blending pop and R&B influences. Drawing inspiration from her South Asian and…

Simi

Superstar

Country: NG | Gender: female | Artist ID: 11e81bc0-9207-36ce-8a33-a0369fe50396

Find Artist

Genres

poppopafropopnigerian popr&b, funk & soulr&b/soulafro r&bsoulalternativealternativehip-hop & raphip-hop/raphiplifenigerian hip hopelectronicafrobeatafricanazontobeatsalteafro soulafrobeats

Influential: 69.83% Fanbase: 72.62% Trending: 68.44%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 15.63% • Very Strong

As of 2025-09-10

17,304,090

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.83% | Fanbase 72.62% | Trending 68.44% | CAREER STAGE: SUPERSTAR

Biography

Simi Dionne, along with her twin sister Pia Dionne, is an experimental artist blending pop and R&B influences. Drawing inspiration from her South Asian and American heritage, Simi's music reflects a unique fusion of cultural backgrounds.

Report Date: 2025-09-10

Simi indexes high with fans in the 25-34 range in UNITED STATES, NIGERIA, KENYA. The skew is heavily male (59%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 903,500 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Airtel, Alibaba, T.G.I. Friday's, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Simi when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Simi score 2.29% — Strong bucket.

Brand: AirtelBrand: AlibabaBrand: T.G.I. Friday's

Followers:17,304,090

Engagements:396,513

Rate:2.3%

Posts:541

Avg Likes:387,205

Avg Comments:5,770

Avg Views:925,563

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,304,090 · Engagements 396,513 · Rate 2.3% Posts 541 · Views 925,563 · Avg Likes 387,205 · Avg Comments 5,770 · Avg Views 925,563	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 43% 35-44: 6% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (43%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (17%) NIGERIA (16%) KENYA (15%) FRANCE (5%) GHANA (5%)	Top regions: UNITED STATES (17%), NIGERIA (16%), KENYA (15%)
Platform Engagement	Instagram: 216,701 avg likes/post · Tiktok: 903,500 avg views/post · Youtube: 22,063 avg views/post	Best reach: Tiktok 903,500 avg views; best engagement: Instagram 216,701 avg likes

Top Brand Affinities

Airtel

Score: 15.63

Alibaba

Score: 7.65

T.G.I. Friday's

Score: 7.09

boohoo

Score: 5.22

FashionNova

Score: 4.50

CNN

Score: 4.46

ASOS

Score: 4.24

Hennessy

Score: 4.15

FOREX

Score: 3.71

Oriflame

Score: 2.71

BBC

Score: 2.59

Nokia

Score: 2.29

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Top Brand Affinities

Brand	Category	Score
Airtel		15.63
Alibaba		7.65
T.G.I. Friday's		7.09
boohoo		5.22
FashionNova		4.50
CNN		4.46
ASOS		4.24
Hennessy		4.15
FOREX		3.71
Oriflame		2.71
BBC		2.59
Nokia		2.29
Paramount Pictures		2.21
Lexus		2.15
Vogue		1.94
Balenciaga		1.90
Fenty beauty		1.90
Pepsi		1.82
Primark		1.66
Versace		1.62
Forever 21		1.56
Bentley		1.54
Guess		1.32
SoundCloud		1.31
Gucci		1.28
Beats Electronics		1.15
shein		1.13
Burberry		1.11
musical.ly		1.08
Guinness		1.05
H&M		1.01
Rolex		1.00
SheInside		0.98
Maybelline		0.96
Prada		0.86
Mercedes-Benz		0.83
Puma		0.78
Google		0.76
Amazon		0.76
FIFA		0.73
Spotify Music		0.72
Toyota		0.71
Coca-Cola		0.68
Lamborghini		0.64
WWE		0.63
Louis Vuitton		0.63
MAC Cosmetics		0.59
Christian Dior		0.59
Apple		0.56
Zara		0.56