Silbermond

Silbermond — pop artist from DE.

Originating from Bautzen, Silbermond, comprised of Stefanie Kloß (vocals), brothers Johannes (bass) and Thomas Stolle (guitar), and Andreas Nowak (drums),…

Influence: 56.24% Fanbase: 42.19% Trending: 63.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sinn • 43.62% • Very Strong

As of 2025-09-09

528,240

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:32 UTC

Genres

poppopgerman poprockgerman pop rockgerman rockrockpop rock

Biography

Originating from Bautzen, Silbermond, comprised of Stefanie Kloß (vocals), brothers Johannes (bass) and Thomas Stolle (guitar), and Andreas Nowak (drums), achieved breakout success in 2004 with the hit "Durch die Nacht" and their debut album "Verschwende deine Zeit," which earned double-platinum status. With iconic singles like "Symphonie," Silbermond has left an indelible mark on German-language music history.

Since their breakthrough, Silbermond has been a top-tier German act, influencing the rock music scene with anthems like "Das Beste" and "Irgendwas Bleibt," selling over 6 million records, earning numerous gold and platinum certifications, and delivering chart-topping albums like "Laut gedacht" and "Schritte." In their 20-year career, Silbermond has continually evolved, cultivating a unique band identity and strong connection with their fans, as showcased in their latest album "AUF AUF."

Top Brand Affinities

Report Date: 2025-09-09

Silbermond is a clear fit for 18-24 & 25-34 audiences with strength across GERMANY, AUSTRIA, SWITZERLAND. The audience is heavily female (58%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (12,886 avg views per post); Instagram builds the community layer. Affinity data highlights Sinn, Hummel, Edeka, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Silbermond score 1.38% — Moderate bucket.

Brand: SinnBrand: HummelBrand: Edeka

Followers:528,240

Engagements:7,307

Rate:1.4%

Posts:1,409

Avg Likes:7,290

Avg Comments:153

Avg Views:12,886

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 528,240 · Engagements 7,307 · Rate 1.4% Posts 1,409 · Views 12,886 · Avg Likes 7,290 · Avg Comments 153 · Avg Views 12,886	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 32% 35-44: 14% 45-64: 9%	Largest: 18-24 (40%); next: 25-34 (32%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	GERMANY (62%) AUSTRIA (6%) SWITZERLAND (4%) UNITED STATES (3%) BRAZIL (3%)	Top regions: GERMANY (62%), AUSTRIA (6%), SWITZERLAND (4%)
Platform Engagement	Instagram: 6,586 avg likes/post · Youtube: 12,886 avg views/post	Best reach: Youtube 12,886 avg views; best engagement: Instagram 6,586 avg likes

Top Brand Affinities

Sinn

Score: 43.62

Hummel

Score: 38.34

Edeka

Score: 33.63

Commerzbank

Score: 30.86

Rossmann

Score: 23.04

Augustiner Helles

Score: 19.55

Braun

Score: 16.51

Thermomix

Score: 14.33

Schutz

Score: 13.16

ESPRIT

Score: 11.93

Stihl

Score: 9.26

Opel

Score: 7.76

Brand	Category	Score
Sinn		43.62
Hummel		38.34
Edeka		33.63
Commerzbank		30.86
Rossmann		23.04
Augustiner Helles		19.55
Braun		16.51
Thermomix		14.33
Schutz		13.16
ESPRIT		11.93
Stihl		9.26
Opel		7.76
Lufthansa		7.09
PLAYMOBIL		6.98
Lidl		6.72
essie		5.70
Faber-Castell		5.31
Haribo		5.28
ABC		4.85
Heinz		3.97
NBC		3.89
IKEA		3.85
Lindt		3.75
Olympus		3.22
Lollapalooza		2.98
Busch		2.96
Polaroid		2.74
Aperol		2.71
Under Armour		2.58
Primark		2.49
Lego		2.34
Converse		2.16
Geocaching		2.13
Ray-Ban		2.10
Audi		2.09
Snoopy And The Peanuts Gang		2.01
SWAROVSKI		1.98
AMC		1.96
Huawei		1.92
Universal		1.87
Calvin Klein		1.86
Skoda		1.85
Red Bull		1.82
LEGOLAND		1.82
Volkswagen		1.81
Ferrero		1.79
Spotify Music		1.77
Porsche		1.74
ASICS		1.71
Puma		1.66