Sik-K

Sik-K — pop artist from KR.

South Korean rapper Sik-K, born Kwon Min-sik in Seoul in 1994, gained recognition after appearing on Show Me the Money 4 and drawing influence from Western…

Influence: 57.52% Fanbase: 41.39% Trending: 65.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Courrèges • 62.02% • Very Strong

As of 2025-09-09

831,876

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:20 UTC

Genres

popk-popr&b, funk & soulkorean r&bcontemporary r&bhip-hop & raphip-hop/rapk-rapcontemporary hip hophip hop

Biography

South Korean rapper Sik-K, born Kwon Min-sik in Seoul in 1994, gained recognition after appearing on Show Me the Money 4 and drawing influence from Western artists like Drake and Wiz Khalifa. His distinctive sound emerged with the 2018 mixtape TRAPART, produced by GroovyRoom. Sik-K's musical journey began in 2015 and led to a series of EP and mixtape releases, including FLIP with OTC before signing with H1ghr Music. His debut studio album, FL1P, featuring collaborations with Crush and Jessi, peaked at 28 on the Gaon chart in early 2019, followed by the 2019 release S.O.S. (Sink or Swim) with Coogie.

Sik-K's rise in the music scene was propelled by his participation in Show Me the Money and his unique blend of influences, notably showcased in his 2018 mixtape TRAPART, produced by GroovyRoom. Born Kwon Min-sik in Seoul, 1994, he briefly lived in Vancouver before returning to South Korea to pursue his passion for music. After releasing his debut EP FLIP with OTC, Sik-K continued to evolve his style with subsequent projects like H.A.L.F. (Have.A.Little.Fun) and Boycold. His studio debut FL1P in early 2019 featured collaborations with notable artists like Crush and Jessi, reaching number 28 on the Gaon chart. Sik-K's creative journey continued with the 2019 release S.O.S. (Sink or Swim), a collaboration with fellow artist Coogie, showcasing his versatility and growth as a rapper.

Top Brand Affinities

Report Date: 2025-09-09

Sik-K is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, SOUTH KOREA, INDONESIA. The audience is heavily female (73%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (226,524 avg views per post); Instagram builds the community layer. Affinity data highlights Courrèges, GENTLE MONSTER, Vivienne Westwood, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sik-K score 2.52% — Strong bucket.

Brand: CourrègesBrand: GENTLE MONSTERBrand: Vivienne Westwood

Followers:831,876

Engagements:20,922

Rate:2.5%

Posts:237

Avg Likes:20,337

Avg Comments:658

Avg Views:280,774

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 831,876 · Engagements 20,922 · Rate 2.5% Posts 237 · Views 280,774 · Avg Likes 20,337 · Avg Comments 658 · Avg Views 280,774	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 20% 13-17: 12% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (20%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (20%) SOUTH KOREA (15%) INDONESIA (7%) FRANCE (6%) BRAZIL (5%)	Top regions: UNITED STATES (20%), SOUTH KOREA (15%), INDONESIA (7%)
Platform Engagement	Instagram: 10,582 avg likes/post · Tiktok: 54,250 avg views/post · Youtube: 226,524 avg views/post	Best reach: Youtube 226,524 avg views; best engagement: Instagram 10,582 avg likes

Top Brand Affinities

Courrèges

Score: 62.02

GENTLE MONSTER

Score: 26.87

Vivienne Westwood

Score: 25.21

Arc'teryx

Score: 21.78

Jil Sander

Score: 21.42

Alexander Wang

Score: 16.84

Style Nanda

Score: 16.25

Accor Hotels

Score: 15.61

New Era

Score: 12.91

JACQUEMUS

Score: 12.55

Jean Paul Gaultier

Score: 10.94

Stone Island

Score: 9.94

Brand	Category	Score
Courrèges		62.02
GENTLE MONSTER		26.87
Vivienne Westwood		25.21
Arc'teryx		21.78
Jil Sander		21.42
Alexander Wang		16.84
Style Nanda		16.25
Accor Hotels		15.61
New Era		12.91
JACQUEMUS		12.55
Jean Paul Gaultier		10.94
Stone Island		9.94
Stüssy		9.87
Acne Studios		9.11
Loewe		9.00
Maison Margiela		8.51
Champion		7.35
Coach		6.92
Miu Miu		6.90
Innisfree		6.10
Carhartt		4.97
Dr. Martens		4.81
Timberland		4.71
KENZO		4.65
Moncler		4.62
Urban Outfitters		4.50
UGG		4.16
Fendi		4.03
Dolce & Gabbana		3.98
Supreme		3.74
Balenciaga		3.70
TOM FORD		3.67
NARS Cosmetics		3.61
Lacoste		3.16
Marc Jacobs		3.02
UNIQLO		2.98
Converse		2.86
Hermès		2.82
Fenty beauty		2.76
GAP		2.73
H&M		2.69
Snoopy And The Peanuts Gang		2.67
Fila		2.61
The North Face		2.57
Vans		2.57
ASOS		2.55
SoundCloud		2.38
Forever 21		2.29
NYX Cosmetics		2.26
Too Faced Cosmetics		2.24