SIGMA
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
448,856
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:52:57 UTC
Genres
Biography
Sigma's journey from university beginnings to chart-topping success saw them evolve as a drum'n'bass act with a knack for remixes and original productions. Their early singles and EPs laid the foundation for their rise in the music industry, with hits like "Rudeboy," "Changing," and "Higher" solidifying their status as a prominent electronic music duo. The duo's ability to blend influences from various genres and work with high-profile artists contributed to their continued success, culminating in the release of their debut album and subsequent collaborations that kept them at the forefront of the electronic music scene.
SIGMA speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is female-leaning (55%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (5,777 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Mixcloud, Pioneer, ITV, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 448,856 · Engagements 1,079 · Rate 0.2% Posts 625 · Views 6,398 · Avg Likes 1,059 · Avg Comments 62 · Avg Views 6,398 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 28% 13-17: 8% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (28%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (13%) UNITED KINGDOM (8%) MEXICO (5%) INDIA (3%) |
Top regions: UNITED STATES (14%), BRAZIL (13%), UNITED KINGDOM (8%) |
| Platform Engagement | Instagram: 908 avg likes/post · Tiktok: 5,777 avg views/post · Youtube: 621 avg views/post | Best reach: Tiktok 5,777 avg views; best engagement: Instagram 908 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
ITV
Ableton
Trancefamily
Vauxhall
Akai
Peroni
Tomorrowland
Selfridges
Sennheiser
River Island
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 42.68 | |
| Pioneer | 29.06 | |
| ITV | 19.57 | |
| Ableton | 19.31 | |
| Trancefamily | 17.91 | |
| Vauxhall | 13.03 | |
| Akai | 12.24 | |
| Peroni | 11.84 | |
| Tomorrowland | 11.10 | |
| Selfridges | 10.02 | |
| Sennheiser | 9.99 | |
| River Island | 9.74 | |
| Easyjet | 9.71 | |
| SoundCloud | 9.61 | |
| Sainsbury's | 8.72 | |
| Amazon Music | 7.99 | |
| boohoo | 7.46 | |
| Atmos | 7.16 | |
| MISSGUIDED | 6.99 | |
| Marks & Spencer | 6.66 | |
| Carlsberg | 6.32 | |
| Stone Island | 6.15 | |
| Jagermeister | 5.78 | |
| Harrods | 5.70 | |
| Beats Electronics | 5.50 | |
| Myprotein | 5.16 | |
| Primark | 5.12 | |
| ASOS | 4.86 | |
| Stüssy | 4.48 | |
| Tesco | 4.44 | |
| Topshop | 4.36 | |
| BBC | 4.31 | |
| Spotify Music | 4.07 | |
| Lush | 4.01 | |
| MTV | 3.79 | |
| Baileys | 3.59 | |
| Sunnies Studios | 3.39 | |
| Bacardi | 3.33 | |
| Monster Beverage | 3.31 | |
| Guinness | 3.21 | |
| Urban Outfitters | 3.21 | |
| Carhartt | 3.11 | |
| Cadbury | 3.00 | |
| Coachella | 2.96 | |
| Aston Martin | 2.93 | |
| Columbia Pictures | 2.91 | |
| Moschino | 2.72 | |
| Hennessy | 2.71 | |
| Warner Bros | 2.64 | |
| Martini | 2.64 |
Official Profiles
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LoginArtist: SIGMA
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-19 08:00 UTC | Sigma | Unit Nine | Milton Keynes, United Kingdom |
