Sigala Brand Affinity ranks highest Warner Music at 35.74% . Very Strong. Score DMDB 63.54% | Fanbase 58.50%

Sigala — pop artist from GB.

Sigala, the alias of London-based DJ and producer Bruce Fielder, gained recognition with his 2015 chart-topping hit "Easy Love," which sampled the Jackson 5.…

Sigala

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bc3-f546-b2f2-8c1e-a0369fe50396

Find Artist

Genres

popdance poppopelectronictropical houseedmpop dancedanceelectronic

Influential: 63.54% Fanbase: 58.50% Trending: 66.06%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 35.74% • Very Strong

As of 2025-09-10

1,524,223

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.54% | Fanbase 58.50% | Trending 66.06% | CAREER STAGE: MAINSTREAM

Biography

Sigala, the alias of London-based DJ and producer Bruce Fielder, gained recognition with his 2015 chart-topping hit "Easy Love," which sampled the Jackson 5. Subsequent successful tracks in 2016 included "Say You Do," "Give Me Your Love," and "Ain't Giving Up," featuring collaborations with artists such as Craig David and John Newman.

In the following years, Sigala continued to make waves in the music scene with co-productions like "Show You Love" and singles such as "Lullaby" with Paloma Faith. His debut studio album, Brighter Days, reached number one on the U.K. Dance Albums chart in 2018. Over the years, Sigala released a string of successful singles, including "Wish You Well" and "Heaven on My Mind," showcasing his talent for producing infectious dance tracks and collaborating with various artists.

Report Date: 2025-09-10

Sigala performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, UNITED STATES, MEXICO. Audience composition is heavily male (56%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 27,650 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Warner Music, Mixcloud, Pioneer, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Sigala is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sigala score 0.09% — Low bucket.

Brand: Warner MusicBrand: MixcloudBrand: Pioneer

Followers:1,524,223

Engagements:1,305

Rate:0.1%

Posts:2,443

Avg Likes:1,218

Avg Comments:51

Avg Views:31,511

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,524,223 · Engagements 1,305 · Rate 0.1% Posts 2,443 · Views 31,511 · Avg Likes 1,218 · Avg Comments 51 · Avg Views 31,511	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 7% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED KINGDOM (10%) UNITED STATES (8%) MEXICO (5%) BRAZIL (5%) POLAND (4%)	Top regions: UNITED KINGDOM (10%), UNITED STATES (8%), MEXICO (5%)
Platform Engagement	Instagram: 694 avg likes/post · Tiktok: 27,650 avg views/post · Youtube: 3,861 avg views/post	Best reach: Tiktok 27,650 avg views; best engagement: Instagram 694 avg likes

Top Brand Affinities

Warner Music

Score: 35.74

Mixcloud

Score: 30.88

Pioneer

Score: 26.21

ITV

Score: 21.20

Trancefamily

Score: 20.21

Tomorrowland

Score: 19.42

Sky Sports

Score: 17.01

Sennheiser

Score: 15.00

Akai

Score: 14.35

Amazon Music

Score: 13.69

Ableton

Score: 13.66

Pro Tools

Score: 10.49

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Top Brand Affinities

Brand	Category	Score
Warner Music		35.74
Mixcloud		30.88
Pioneer		26.21
ITV		21.20
Trancefamily		20.21
Tomorrowland		19.42
Sky Sports		17.01
Sennheiser		15.00
Akai		14.35
Amazon Music		13.69
Ableton		13.66
Pro Tools		10.49
Marks & Spencer		7.86
Vauxhall		7.65
Next		7.51
SoundCloud		7.15
River Island		6.34
iHeartRadio Music Awards		5.72
Spotify Music		4.90
Coachella		4.86
boohoo		4.63
Beats Electronics		4.63
Lollapalooza		4.23
ASOS		3.94
MTV		3.82
Primark		3.62
Harrods		3.45
Cadbury		3.24
BBC		3.22
Pull&Bear		2.93
Urban Outfitters		2.85
NBC		2.76
Uber		2.71
Tesco		2.69
Aston Martin		2.60
Dr. Martens		2.55
The North Face		2.46
Sunnies Studios		2.44
Aperol		2.42
Bershka		2.30
Lush		2.27
Rolls-Royce		2.24
Topshop		2.20
Ray-Ban		2.19
Lululemon Athletica		2.15
Red Bull		2.11
shein		2.10
Sony		2.04
Showtime		2.02
H&M		1.99