Sierra Ferrell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
814,479
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:55:19 UTC
Genres
Biography
Drawing from a rich musical background, Sierra Ferrell's "Trail Of Flowers" explores a range of genres from bluegrass to honky-tonk, revealing her versatile talent. With contributions from esteemed musicians like Chris Scruggs, the album embodies Ferrell's commitment to creating timeless music that transcends boundaries. Through her wildly imaginative storytelling and dynamic sound, Ferrell's music continues to captivate listeners and solidify her reputation as a standout artist in the roots music scene.
Sierra Ferrell maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans heavily male (69%), so brand cues around style and status perform well. The clearest reach is on Youtube with 25,453 avg views per post; Instagram functions as the community touchpoint. Affinity with Ariat, Miller Lite, Coors makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 814,479 · Engagements 26,262 · Rate 3.2% Posts 1,802 · Views 25,453 · Avg Likes 26,210 · Avg Comments 325 · Avg Views 25,453 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 18-24: 27% 35-44: 19% 45-64: 16% |
Largest: 25-34 (35%); next: 18-24 (27%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (63%) UNITED KINGDOM (6%) CANADA (6%) AUSTRALIA (4%) FRANCE (3%) |
Top regions: UNITED STATES (63%), UNITED KINGDOM (6%), CANADA (6%) |
| Platform Engagement | Instagram: 24,843 avg likes/post · Youtube: 25,453 avg views/post | Best reach: Youtube 25,453 avg views; best engagement: Instagram 24,843 avg likes |
Top Brand Affinities
Ariat
Miller Lite
Coors
Amazon Music
Bonneville
Pacific Northwest Wonderland
Kroger
Kickstarter
Carhartt
Free People
Jameson
Cadillac
| Brand | Category | Score |
|---|---|---|
| Ariat | 19.93 | |
| Miller Lite | 16.02 | |
| Coors | 12.31 | |
| Amazon Music | 8.97 | |
| Bonneville | 8.69 | |
| Pacific Northwest Wonderland | 7.93 | |
| Kroger | 7.73 | |
| Kickstarter | 7.48 | |
| Carhartt | 7.40 | |
| Free People | 7.36 | |
| Jameson | 6.67 | |
| Cadillac | 5.49 | |
| Harley-Davidson | 5.41 | |
| Busch | 5.41 | |
| Budweiser | 5.34 | |
| Spotify Music | 5.20 | |
| Verizon | 4.86 | |
| Margaritaville | 4.63 | |
| Kodak | 4.40 | |
| Paramount Pictures | 4.33 | |
| Hurley | 3.84 | |
| Taco Bell | 3.72 | |
| Showtime | 3.67 | |
| Emporium | 3.66 | |
| Lollapalooza | 3.65 | |
| Polaroid | 3.59 | |
| Columbia Pictures | 3.39 | |
| Mulberry | 3.38 | |
| Heinz | 3.25 | |
| Guinness | 3.25 | |
| Tinder | 3.21 | |
| GMC | 3.18 | |
| Jack Daniels | 3.15 | |
| WWE | 2.98 | |
| Urban Outfitters | 2.92 | |
| Airbnb | 2.88 | |
| Fujifilm | 2.88 | |
| Jeep | 2.79 | |
| NBC | 2.73 | |
| Target | 2.68 | |
| Chrysler | 2.67 | |
| Ford | 2.65 | |
| Dr. Martens | 2.60 | |
| NHL | 2.59 | |
| Walmart | 2.58 | |
| SoundCloud | 2.56 | |
| Prismacolor | 2.53 | |
| Chevrolet | 2.53 | |
| Paypal | 2.45 | |
| Nickelodeon | 2.44 |
Official Profiles
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LoginArtist: Sierra Ferrell
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 02:00 UTC | Mumford & Sons, Sierra Ferrell | Utilita Arena Birmingham | Birmingham, United Kingdom | |
| 2025-12-09 02:30 UTC | Mumford & Sons, Sierra Ferrell | Utilita Arena Cardiff | Cardiff, United Kingdom | |
| 2025-12-11 02:30 UTC | Mumford & Sons, Sierra Ferrell | Indigo At The O2 | London, United Kingdom | |
| 2025-12-12 04:00 UTC | Mumford & Sons, Sierra Ferrell | Indigo At The O2 | London, United Kingdom | |
| 2025-12-28 03:00 UTC | Wild Horses Festival 2025 | Petco Park | San Diego, United States | — |
