Sido Brand Affinity ranks highest Clever Fit at 48.81% . Very Strong. Score DMDB 61.12% | Fanbase 57.56%

Sido — pop artist from DE.

John Smith is a multi-talented artist known for his work as a singer-songwriter, electronic music producer, and guitarist. He began his career in the music…

Sido

Recognizable

Country: DE | Gender: male | Artist ID: 11e81bce-295d-b98c-bd5f-a0369fe50396

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Genres

popgerman popalternativealternativehip-hop & raphip-hop/rapgerman hip hophip hop

Influential: 61.12% Fanbase: 57.56% Trending: 62.90%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Clever Fit • 48.81% • Very Strong

As of 2025-09-10

3,588,425

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.12% | Fanbase 57.56% | Trending 62.90% | CAREER STAGE: MAINSTREAM

Biography

John Smith is a multi-talented artist known for his work as a singer-songwriter, electronic music producer, and guitarist. He began his career in the music industry in 2010 and has since released several albums showcasing his diverse musical abilities. Smith's unique blend of genres and innovative approach to production have garnered him a dedicated following in the music scene.

With a passion for creating music that pushes boundaries, John Smith continues to evolve his sound and experiment with different styles. His commitment to his craft and consistent output of quality music have solidified his reputation as a versatile and talented musician.

Report Date: 2025-09-10

Sido is a clear fit for 18-24 & 25-34 audiences with strength across GERMANY, AUSTRIA, SWITZERLAND. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (499,100 avg views per post); Tiktok builds the community layer. Affinity data highlights Clever Fit, Alpha Industries, Krombacher, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sido score 1.83% — Moderate bucket.

Brand: Clever FitBrand: Alpha IndustriesBrand: Krombacher

Followers:3,588,425

Engagements:65,823

Rate:1.8%

Posts:2,032

Avg Likes:60,673

Avg Comments:1,059

Avg Views:677,420

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,588,425 · Engagements 65,823 · Rate 1.8% Posts 2,032 · Views 677,420 · Avg Likes 60,673 · Avg Comments 1,059 · Avg Views 677,420	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 33% 35-44: 10% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (33%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	GERMANY (77%) AUSTRIA (10%) SWITZERLAND (4%) SPAIN (2%) ITALY (1%)	Top regions: GERMANY (77%), AUSTRIA (10%), SWITZERLAND (4%)
Platform Engagement	Instagram: 13,490 avg likes/post · Tiktok: 499,100 avg views/post · Youtube: 178,320 avg views/post	Best reach: Tiktok 499,100 avg views; best engagement: Tiktok 40,850 avg likes

Top Brand Affinities

Clever Fit

Score: 48.81

Alpha Industries

Score: 40.57

Krombacher

Score: 36.75

Commerzbank

Score: 36.24

KaDeWe

Score: 34.78

Braun

Score: 27.08

Gamescom

Score: 23.94

Augustiner Helles

Score: 21.33

Edeka

Score: 19.30

Ellesse

Score: 16.81

Beck`s

Score: 15.97

Zalando

Score: 13.39

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Top Brand Affinities

Brand	Category	Score
Clever Fit		48.81
Alpha Industries		40.57
Krombacher		36.75
Commerzbank		36.24
KaDeWe		34.78
Braun		27.08
Gamescom		23.94
Augustiner Helles		21.33
Edeka		19.30
Ellesse		16.81
Beck`s		15.97
Zalando		13.39
Palm Angels		12.21
Hummel		12.13
New Era		9.44
Lidl		9.26
Paulaner		8.91
Stone Island		8.88
Opel		7.92
Amazon Music		7.24
Lufthansa		6.98
Seat		6.83
Superdry		6.54
Hugo Boss		6.31
KARL LAGERFELD		5.82
Bose		5.65
BBS		5.36
Ray-Ban		5.21
Audi		4.76
Carhartt		4.58
Haribo		4.33
essie		4.28
Volkswagen		4.13
Lacoste		3.86
Hollister Co		3.82
Beats Electronics		3.82
Mercedes-Benz		3.67
Red Bull		3.43
Bacardi		3.42
Leica		3.37
Lollapalooza		3.36
Tommy Hilfiger		3.27
BMW		3.23
Nike		3.20
Michael Kors		3.16
Polo Ralph Lauren		3.12
Calvin Klein		3.05
Skoda		3.02
Adidas		2.89
Burger King		2.88