Siddhartha Brand Affinity ranks highest Cafecito at 7.85% . Very Strong. Score DMDB 59.75% | Fanbase 48.31%

Siddhartha — pop artist from MX.

Siddhartha released the EP "Miel de Azar" in 2023, featuring six songs including collaborations with Emmanuel Horvilleur and El Zar. The EP explores themes of…

Siddhartha

Recognizable

Country: MX | Gender: male | Artist ID: 11e81bc6-e2aa-7824-9459-a0369fe50396

Find Artist

Genres

popmexican indierocklatin rockrockpop rockalternativealternative

Influential: 59.75% Fanbase: 48.31% Trending: 65.48%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Cafecito • 7.85% • Very Strong

As of 2025-09-10

2,511,472

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 59.75% | Fanbase 48.31% | Trending 65.48% | CAREER STAGE: MAINSTREAM

Biography

Siddhartha released the EP "Miel de Azar" in 2023, featuring six songs including collaborations with Emmanuel Horvilleur and El Zar. The EP explores themes of love from a unique perspective, with three previously unreleased tracks.

Following the success of his 2022 album "00:00," Siddhartha embarked on a two-year tour with over 120 concerts worldwide. The creation of "Miel de Azar" began in mid-2023, with the release of the single "Acapulco." The track "Como Queremos" was a collaborative effort with producers Alex Pérez, Rul Velázquez, and Didi Gutman.

Report Date: 2025-09-10

Siddhartha indexes high with fans in the 18-24 range in MEXICO, PERU, UNITED STATES. The skew is male-leaning (50%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 161,600 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Cafecito, Suavecito, Pepsi, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Siddhartha when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Siddhartha score 2.91% — Strong bucket.

Brand: CafecitoBrand: SuavecitoBrand: Pepsi

Followers:2,511,472

Engagements:73,059

Rate:2.9%

Posts:2,446

Avg Likes:70,969

Avg Comments:521

Avg Views:163,638

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,511,472 · Engagements 73,059 · Rate 2.9% Posts 2,446 · Views 163,638 · Avg Likes 70,969 · Avg Comments 521 · Avg Views 163,638	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 30% 13-17: 6% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (30%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	MEXICO (69%) PERU (6%) UNITED STATES (4%) ECUADOR (4%) COLOMBIA (3%)	Top regions: MEXICO (69%), PERU (6%), UNITED STATES (4%)
Platform Engagement	Instagram: 47,265 avg likes/post · Tiktok: 161,600 avg views/post · Youtube: 2,038 avg views/post	Best reach: Tiktok 161,600 avg views; best engagement: Instagram 47,265 avg likes

Top Brand Affinities

Cafecito

Score: 7.85

Suavecito

Score: 6.85

Pepsi

Score: 6.40

Iberostar Hotels & Resorts

Score: 3.68

Tomorrowland

Score: 3.26

Vans

Score: 2.71

Pull&Bear

Score: 2.68

Bershka

Score: 2.58

Dr. Martens

Score: 2.48

Spotify Music

Score: 2.27

Mitsubishi

Score: 2.18

Kodak

Score: 2.06

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Top Brand Affinities

Brand	Category	Score
Cafecito		7.85
Suavecito		6.85
Pepsi		6.40
Iberostar Hotels & Resorts		3.68
Tomorrowland		3.26
Vans		2.71
Pull&Bear		2.68
Bershka		2.58
Dr. Martens		2.48
Spotify Music		2.27
Mitsubishi		2.18
Kodak		2.06
Heineken		2.02
shein		1.80
Jack Daniels		1.78
Huawei		1.78
Star Wars		1.74
Canon		1.69
Forever 21		1.66
Fujifilm		1.54
DC Entertainment		1.46
Nintendo		1.44
Converse		1.39
Coachella		1.39
musical.ly		1.37
SheInside		1.36
Levi's		1.35
Coca-Cola		1.29
Marvel		1.24
Nikon		1.24
Lego		1.22
Pokemon Go		1.12
Pixar		1.10
Vogue		1.09
Mazda		1.08
Netflix		1.05
Adobe		1.03
Harley-Davidson		1.01
NFL		0.99
Walmart		0.99
Pokemon		0.97
OREO		0.95
Volkswagen		0.95
HBO		0.94
Sony		0.94
GoPro		0.94
Universal		0.90
Starbucks		0.85
Travelgram		0.84
Marvel Entertainment		0.82