Siddhartha
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
2,511,472
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:00:11 UTC
Genres
Biography
Following the success of his 2022 album "00:00," Siddhartha embarked on a two-year tour with over 120 concerts worldwide. The creation of "Miel de Azar" began in mid-2023, with the release of the single "Acapulco." The track "Como Queremos" was a collaborative effort with producers Alex Pérez, Rul Velázquez, and Didi Gutman.
Siddhartha indexes high with fans in the 18-24 range in MEXICO, PERU, UNITED STATES. The skew is male-leaning (50%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 161,600 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Cafecito, Suavecito, Pepsi, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Siddhartha when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,511,472 · Engagements 73,059 · Rate 2.9% Posts 2,446 · Views 163,638 · Avg Likes 70,969 · Avg Comments 521 · Avg Views 163,638 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 30% 13-17: 6% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (30%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
MEXICO (69%) PERU (6%) UNITED STATES (4%) ECUADOR (4%) COLOMBIA (3%) |
Top regions: MEXICO (69%), PERU (6%), UNITED STATES (4%) |
| Platform Engagement | Instagram: 47,265 avg likes/post · Tiktok: 161,600 avg views/post · Youtube: 2,038 avg views/post | Best reach: Tiktok 161,600 avg views; best engagement: Instagram 47,265 avg likes |
Top Brand Affinities
Cafecito
Suavecito
Pepsi
Iberostar Hotels & Resorts
Tomorrowland
Vans
Pull&Bear
Bershka
Dr. Martens
Spotify Music
Mitsubishi
Kodak
| Brand | Category | Score |
|---|---|---|
| Cafecito | 7.85 | |
| Suavecito | 6.85 | |
| Pepsi | 6.40 | |
| Iberostar Hotels & Resorts | 3.68 | |
| Tomorrowland | 3.26 | |
| Vans | 2.71 | |
| Pull&Bear | 2.68 | |
| Bershka | 2.58 | |
| Dr. Martens | 2.48 | |
| Spotify Music | 2.27 | |
| Mitsubishi | 2.18 | |
| Kodak | 2.06 | |
| Heineken | 2.02 | |
| shein | 1.80 | |
| Jack Daniels | 1.78 | |
| Huawei | 1.78 | |
| Star Wars | 1.74 | |
| Canon | 1.69 | |
| Forever 21 | 1.66 | |
| Fujifilm | 1.54 | |
| DC Entertainment | 1.46 | |
| Nintendo | 1.44 | |
| Converse | 1.39 | |
| Coachella | 1.39 | |
| musical.ly | 1.37 | |
| SheInside | 1.36 | |
| Levi's | 1.35 | |
| Coca-Cola | 1.29 | |
| Marvel | 1.24 | |
| Nikon | 1.24 | |
| Lego | 1.22 | |
| Pokemon Go | 1.12 | |
| Pixar | 1.10 | |
| Vogue | 1.09 | |
| Mazda | 1.08 | |
| Netflix | 1.05 | |
| Adobe | 1.03 | |
| Harley-Davidson | 1.01 | |
| NFL | 0.99 | |
| Walmart | 0.99 | |
| Pokemon | 0.97 | |
| OREO | 0.95 | |
| Volkswagen | 0.95 | |
| HBO | 0.94 | |
| Sony | 0.94 | |
| GoPro | 0.94 | |
| Universal | 0.90 | |
| Starbucks | 0.85 | |
| Travelgram | 0.84 | |
| Marvel Entertainment | 0.82 |
Official Profiles
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LoginArtist: Siddhartha
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
