SIDARTA

SIDARTA

Country: GR | Gender: male

Influence: 50.14% Fanbase: 27.06% Trending: 61.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Armani Beauty • 11.96% • Very Strong

As of 2025-09-09

111,562

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:46 UTC

Genres

hip-hop & rapgreek trapcontemporary hip hophip hop

Biography

SIDARTA will release his debut LP "IPIZME" on November 11, 2022. Follow OffBeat Records' official playlist on Spotify for the latest releases.

SIDARTA Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

SIDARTA builds repeat engagement among 18-24 & 25-34 audiences throughout GREECE, CYPRUS, GERMANY. With a heavily female (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (13,052 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Armani Beauty, Bershka, KARL LAGERFELD point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist SIDARTA score 11.70%Very Strong bucket.
Brand: Armani BeautyBrand: BershkaBrand: KARL LAGERFELD
Followers:111,562
Engagements:13,052
Rate:11.7%
Posts:21
Views:0
Avg Likes:13,052
Avg Comments:41
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 111,562 · Engagements 13,052 · Rate 11.7%
Posts 21 · Views 0 · Avg Likes 13,052 · Avg Comments 41 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 47%
25-34: 40%
13-17: 7%
35-44: 5%
Largest: 18-24 (47%); next: 25-34 (40%)
Gender Split Female: 68%
Male: 32%
Non-binary/Other: 0%
Skews female (68%)
Top Countries GREECE (88%)
CYPRUS (4%)
GERMANY (2%)
UNITED STATES (1%)
ITALY (1%)
Top regions: GREECE (88%), CYPRUS (4%), GERMANY (2%)
Platform Engagement Instagram: 13,052 avg likes/post best engagement: Instagram 13,052 avg likes

Top Brand Affinities

Armani Beauty
Score: 11.96
Bershka
Score: 6.67
KARL LAGERFELD
Score: 5.91
Dsquared
Score: 5.86
Calzedonia
Score: 5.38
Ryanair
Score: 4.73
Smashbox
Score: 4.63
Daniel Wellington
Score: 4.17
Stradivarius
Score: 3.98
Dr. Martens
Score: 3.95
Kiko
Score: 3.93
Pull&Bear
Score: 3.88
Brand Category Score
Armani Beauty 11.96
Bershka 6.67
KARL LAGERFELD 5.91
Dsquared 5.86
Calzedonia 5.38
Ryanair 4.73
Smashbox 4.63
Daniel Wellington 4.17
Stradivarius 3.98
Dr. Martens 3.95
Kiko 3.93
Pull&Bear 3.88
Estee Lauder 3.45
ASOS 3.19
Too Faced Cosmetics 3.03
Olympus 2.97
Kylie Cosmetics 2.87
Fendi 2.81
Moschino 2.73
Lancôme 2.66
Dolce & Gabbana 2.56
H&M 2.35
Benefit Cosmetics 2.25
Topshop 2.21
Zara 2.17
shein 2.17
Victoria's Secret 2.13
Michael Kors 2.09
Fenty beauty 2.08
The North Face 2.03
Tommy Hilfiger 1.95
Balenciaga 1.93
Aperol 1.81
Make Up For Ever 1.80
Tarte Cosmetics 1.80
NYX Cosmetics 1.78
GIVENCHY 1.77
Sunnies Studios 1.75
Polo Ralph Lauren 1.72
A Game of Tones 1.71
Spotify Music 1.71
SheInside 1.70
Travelgram 1.67
Lacoste 1.63
Ducati 1.62
Versace 1.62
Guess 1.61
Adidas 1.60
Sephora 1.56
SWAROVSKI 1.50

Official Profiles

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Artist: SIDARTA

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

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