Sick Individuals

Sick Individuals — electronic artist from NL.

Sick Individuals, the Dutch EDM duo comprised of Joep Smeele and Rinze Hofstee, are known for their energetic and infectious dance tunes that blend seamlessly…

Influence: 61.44% Fanbase: 51.91% Trending: 66.20% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 67.87% • Very Strong

As of 2025-09-09

528,834

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:52 UTC

Genres

electronictropical houseedmelectro housepop dancepop edmprogressive housedanceprogressive electro housebig roomdutch houseelectronic

Biography

Sick Individuals, the Dutch EDM duo comprised of Joep Smeele and Rinze Hofstee, are known for their energetic and infectious dance tunes that blend seamlessly into both festival and radio settings. Meeting in 2008 while studying music composition, the pair bonded over a shared admiration for iconic acts such as Daft Punk and Swedish House Mafia, leading to their collaboration in creating dance music together. With a discography featuring original tracks released on labels like Revealed Recordings and Armada, as well as successful remixes for artists like Madonna and Rihanna, Sick Individuals have solidified their presence in the EDM scene. Their chart-topping collaborations with artists like Dannic and Axwell, as well as performances at renowned festivals such as Tomorrowland and Ultra, have further established their reputation as prominent figures in the electronic music realm.

Top Brand Affinities

Report Date: 2025-09-09

Sick Individuals connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, INDIA, MEXICO. With a heavily male (86%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 10,572 avg views per post; Instagram adds dependable engagement depth. Overlap with Trancefamily, Pioneer, Tomorrowland highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sick Individuals moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sick Individuals score 1.44% — Moderate bucket.

Brand: TrancefamilyBrand: PioneerBrand: Tomorrowland

Followers:528,834

Engagements:7,591

Rate:1.4%

Posts:3,542

Avg Likes:7,479

Avg Comments:161

Avg Views:13,387

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 528,834 · Engagements 7,591 · Rate 1.4% Posts 3,542 · Views 13,387 · Avg Likes 7,479 · Avg Comments 161 · Avg Views 13,387	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 33% 35-44: 5% 13-17: 5%	Largest: 18-24 (56%); next: 25-34 (33%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (8%) INDIA (7%) MEXICO (6%) BRAZIL (5%) SOUTH AFRICA (4%)	Top regions: UNITED STATES (8%), INDIA (7%), MEXICO (6%)
Platform Engagement	Instagram: 6,274 avg likes/post · Tiktok: 10,572 avg views/post · Youtube: 2,815 avg views/post	Best reach: Tiktok 10,572 avg views; best engagement: Instagram 6,274 avg likes

Top Brand Affinities

Trancefamily

Score: 67.87

Pioneer

Score: 63.70

Tomorrowland

Score: 52.42

Mixcloud

Score: 50.47

Ableton

Score: 31.17

Warner Music

Score: 25.47

Tele2

Score: 20.02

SoundCloud

Score: 12.97

Sennheiser

Score: 11.07

Pro Tools

Score: 10.29

Amazon Music

Score: 9.32

Atmos

Score: 8.25

Brand	Category	Score
Trancefamily		67.87
Pioneer		63.70
Tomorrowland		52.42
Mixcloud		50.47
Ableton		31.17
Warner Music		25.47
Tele2		20.02
SoundCloud		12.97
Sennheiser		11.07
Pro Tools		10.29
Amazon Music		9.32
Atmos		8.25
Beats Electronics		7.91
Spotify Music		4.96
iHeartRadio Music Awards		4.20
Smirnoff		4.01
Coachella		3.92
MTV		3.64
Monster Beverage		3.61
Mahindra		3.51
UEFA		3.44
Lollapalooza		3.11
ASUS		3.08
musical.ly		2.81
Budweiser		2.80
Emporium		2.58
Grand Theft Auto		2.46
Ferrari		2.40
Heineken		2.40
Red Bull		2.32
Tinder		2.03
Armani		1.98
Maserati		1.96
Transformers		1.92
The North Face		1.87
Jack Daniels		1.85
Guess		1.84
McLaren		1.82
Sony		1.73
Lamborghini		1.70
FIFA		1.68
Jaguar		1.64
Polo Ralph Lauren		1.63
Sneakerhead		1.62
Ducati		1.62
Ray-Ban		1.59
Bershka		1.58
Puma		1.57
Bugatti		1.55
GoPro		1.53