Shy Smith

Shy Smith — pop artist from CA.

I create pop music that draws inspiration from the 2000s.

Influence: 50.78% Fanbase: 20.29% Trending: 66.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

UNIF • 69.85% • Very Strong

As of 2025-09-08

387,962

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:04:49 UTC

Genres

poppopmainstream pop

Biography

I create pop music that draws inspiration from the 2000s.

Top Brand Affinities

Report Date: 2025-09-08

Shy Smith has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, CANADA. A heavily female (72%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 6,173 avg views per post, and Instagram keeps engagement compounding. Audience overlap with UNIF, Betsey Johnson, Brandy Melville signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shy Smith score 0.98% — Low bucket.

Brand: UNIFBrand: Betsey JohnsonBrand: Brandy Melville

Followers:387,962

Engagements:3,798

Rate:1.0%

Posts:397

Avg Likes:3,761

Avg Comments:83

Avg Views:6,173

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 387,962 · Engagements 3,798 · Rate 1.0% Posts 397 · Views 6,173 · Avg Likes 3,761 · Avg Comments 83 · Avg Views 6,173	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 23% 13-17: 8% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (23%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (47%) UNITED KINGDOM (13%) CANADA (8%) AUSTRALIA (3%) ITALY (3%)	Top regions: UNITED STATES (47%), UNITED KINGDOM (13%), CANADA (8%)
Platform Engagement	Instagram: 3,380 avg likes/post · Tiktok: 6,173 avg views/post	Best reach: Tiktok 6,173 avg views; best engagement: Instagram 3,380 avg likes

Top Brand Affinities

UNIF

Score: 69.85

Betsey Johnson

Score: 39.58

Brandy Melville

Score: 28.40

Monster High

Score: 21.64

Depop

Score: 19.26

Barbie

Score: 17.30

Vivienne Westwood

Score: 16.44

True Religion

Score: 16.23

MISSGUIDED

Score: 13.55

Hot Topic

Score: 12.92

Jean Paul Gaultier

Score: 12.51

REVOLVE

Score: 12.43

Brand	Category	Score
UNIF		69.85
Betsey Johnson		39.58
Brandy Melville		28.40
Monster High		21.64
Depop		19.26
Barbie		17.30
Vivienne Westwood		16.44
True Religion		16.23
MISSGUIDED		13.55
Hot Topic		12.92
Jean Paul Gaultier		12.51
REVOLVE		12.43
Fenty beauty		11.32
Nasty Gal		11.17
Urban Outfitters		10.08
MATTEL		9.50
Steve Madden		9.29
Coach		9.16
FashionNova		8.64
Glossier		8.07
Maison Margiela		7.16
ASOS		7.08
Forever 21		6.91
Milani Cosmetics		6.77
JACQUEMUS		6.59
Lime Crime		6.39
shein		6.31
UGG		6.03
Kylie Cosmetics		5.95
boohoo		5.94
Champion		5.89
Dr. Martens		5.73
SheInside		5.57
ULTA Beauty		5.53
BH Cosmetics		5.44
Victoria's Secret		5.38
Anastasia Beverly Hills		5.35
Resident Evil		5.10
Alexander McQueen		5.05
The Sims		4.90
Too Faced Cosmetics		4.78
Marc Jacobs		4.66
NYX Cosmetics		4.61
Versace		4.56
NARS Cosmetics		4.28
American Eagle		3.74
Lollapalooza		3.74
Coachella		3.67
Hollister Co		3.64
Moschino		3.58