Shy’m

Shy’m — pop artist from FR.

R&B singer Shy'm, born Tamara Marthe in Trappes in 1985, rose to fame in 2006 with her debut album Mes Fantaisies, which yielded hits like "Femme de Couleur"…

Influence: 58.66% Fanbase: 48.54% Trending: 63.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 40.10% • Very Strong

As of 2025-09-09

1,423,068

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:13:26 UTC

Genres

poppopfrancotonfrench popmainstream popr&b, funk & soulr&b/soul

Biography

R&B singer Shy'm, born Tamara Marthe in Trappes in 1985, rose to fame in 2006 with her debut album Mes Fantaisies, which yielded hits like "Femme de Couleur" and "Victoire." She collaborated with rapper K-Maro on her early works, with subsequent albums like Reflets and Prendre l'Air showcasing a shift towards dance and electropop influences. Her 2012 release Caméléon reached number one on the French charts, solidifying her status as a prominent figure in the music scene.

Top Brand Affinities

Report Date: 2025-09-09

Shy’m converts attention from 18-24 & 25-34 audiences across FRANCE, UNITED STATES, BELGIUM. Audience shape is heavily female (68%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 414,637 avg views per post, with supportive conversation on Instagram. Shared audience with Accor Hotels, Monoprix, Leroy Merlin underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shy’m score 1.21% — Moderate bucket.

Brand: Accor HotelsBrand: MonoprixBrand: Leroy Merlin

Followers:1,423,068

Engagements:17,214

Rate:1.2%

Posts:1,779

Avg Likes:16,814

Avg Comments:406

Avg Views:525,487

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,423,068 · Engagements 17,214 · Rate 1.2% Posts 1,779 · Views 525,487 · Avg Likes 16,814 · Avg Comments 406 · Avg Views 525,487	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 29% 35-44: 7% 13-17: 7%	Largest: 18-24 (54%); next: 25-34 (29%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	FRANCE (58%) UNITED STATES (5%) BELGIUM (4%) CANADA (4%) MOROCCO (3%)	Top regions: FRANCE (58%), UNITED STATES (5%), BELGIUM (4%)
Platform Engagement	Instagram: 10,478 avg likes/post · Tiktok: 110,850 avg views/post · Youtube: 414,637 avg views/post	Best reach: Youtube 414,637 avg views; best engagement: Instagram 10,478 avg likes

Top Brand Affinities

Accor Hotels

Score: 40.10

Monoprix

Score: 27.23

Leroy Merlin

Score: 27.06

Fnac

Score: 26.81

Cluse

Score: 26.76

Galeries Lafayette

Score: 24.06

Kiabi

Score: 23.81

Sandro

Score: 23.26

Ricard

Score: 18.30

Jean Paul Gaultier

Score: 17.70

Air France

Score: 17.47

Birchbox

Score: 16.84

Brand	Category	Score
Accor Hotels		40.10
Monoprix		27.23
Leroy Merlin		27.06
Fnac		26.81
Cluse		26.76
Galeries Lafayette		24.06
Kiabi		23.81
Sandro		23.26
Ricard		18.30
Jean Paul Gaultier		17.70
Air France		17.47
Birchbox		16.84
Rituals		15.03
Hema		14.71
Vichy		13.46
ESPRIT		13.37
Auchan		12.70
JACQUEMUS		11.99
Perrier		11.13
Easyjet		9.38
PLAYMOBIL		9.08
Décathlon		8.94
Evian		8.71
KARL LAGERFELD		8.41
Calzedonia		8.35
Kiko		8.16
Longchamp		7.58
Thermomix		7.38
Elle Magazine		7.12
Guerlain		7.06
Garnier		6.67
Haribo		6.25
Montblanc		6.13
Rover		6.09
boohoo		6.06
Lacoste		5.83
Primark		5.44
Daniel Wellington		5.06
Myprotein		4.98
Carrefour		4.96
Sephora		4.53
UGG		4.40
Pull&Bear		4.18
Tarte Cosmetics		4.17
NBC		4.15
BALMAIN		4.00
Bershka		3.99
Christian Louboutin		3.98
Babybump		3.96
Superdry		3.96