Shy FX

Shy FX — hip-hop & rap artist from GB.

Shy FX, born Andre Williams in London, is a renowned jungle/drum'n'bass DJ and producer known for his groundbreaking hits like "Original Nuttah." He has…

Influence: 59.07% Fanbase: 42.52% Trending: 67.35% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 86.48% • Very Strong

As of 2025-09-08

231,417

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:28 UTC

Genres

hip-hop & rapuk alternative hip hopelectronicbass househousedancejungleragga jungledrum and basselectronicdrum & basseuropeanuk dnb

Biography

Shy FX, born Andre Williams in London, is a renowned jungle/drum'n'bass DJ and producer known for his groundbreaking hits like "Original Nuttah." He has successfully bridged mainstream pop appeal with underground credibility, collaborating with artists such as T-Power and producing tracks for UK stars like Emeli Sandé and Dizzee Rascal. Maintaining his reggae roots, Shy FX's music has evolved over the years, from jungle to drum'n'bass and beyond, as seen in his recent releases like "Honey" and remixes of Jorja Smith's "Let Me Down."

Debuting in 1993 with the hit single "Jungle Love," Shy FX quickly made a name for himself with his explosive ragga-jungle sound. Signing to SOUR and later founding Ebony Recordings and Digital Soundboy, he continued to push the boundaries of drum'n'bass, collaborating with T-Power on both mainstream and underground tracks. His label, Digital Soundboy, became a hub for various electronic music genres, showcasing artists like Skream and Benga. In 2018, Shy FX launched Cult.ure and released vocal-driven drum'n'bass singles, leading up to the release of his album "Raggamuffin Soundtape" in 2019.

Top Brand Affinities

Report Date: 2025-09-08

Shy FX has momentum with 25-34 & 18-24 audiences—particularly in UNITED KINGDOM, UNITED STATES, GERMANY. A heavily male (73%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 33,314 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Mixcloud, Pioneer, Vauxhall signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shy FX score 0.29% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Vauxhall

Followers:231,417

Engagements:674

Rate:0.3%

Posts:105

Avg Likes:633

Avg Comments:120

Avg Views:37,838

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 231,417 · Engagements 674 · Rate 0.3% Posts 105 · Views 37,838 · Avg Likes 633 · Avg Comments 120 · Avg Views 37,838	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 35% 35-44: 16% 13-17: 4%	Largest: 25-34 (41%); next: 18-24 (35%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED KINGDOM (41%) UNITED STATES (10%) GERMANY (4%) SPAIN (4%) BRAZIL (4%)	Top regions: UNITED KINGDOM (41%), UNITED STATES (10%), GERMANY (4%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 4,524 avg views/post · Youtube: 33,314 avg views/post	Best reach: Youtube 33,314 avg views; best engagement: Youtube 406 avg likes

Top Brand Affinities

Mixcloud

Score: 86.48

Pioneer

Score: 33.35

Vauxhall

Score: 29.74

Akai

Score: 19.56

Ableton

Score: 19.15

MOOG

Score: 14.86

Selfridges

Score: 13.13

SoundCloud

Score: 12.21

Sennheiser

Score: 11.91

Fred Perry

Score: 10.65

Stone Island

Score: 9.47

Amazon Music

Score: 9.10

Brand	Category	Score
Mixcloud		86.48
Pioneer		33.35
Vauxhall		29.74
Akai		19.56
Ableton		19.15
MOOG		14.86
Selfridges		13.13
SoundCloud		12.21
Sennheiser		11.91
Fred Perry		10.65
Stone Island		9.47
Amazon Music		9.10
River Island		9.05
Carlsberg		8.35
Tate Modern		8.03
MISSGUIDED		7.50
Vivienne Westwood		6.76
Beats Electronics		6.47
Tesco		6.09
Jagermeister		5.77
Stüssy		5.71
Clarks		5.59
Guinness		5.33
ASOS		5.24
boohoo		5.20
Lush		5.14
BBC		5.05
Spotify Music		4.33
Kodak		4.21
Warner Bros		4.00
Topshop		3.97
Tomorrowland		3.90
Dr. Martens		3.70
Hennessy		3.69
Carhartt		3.69
Cadbury		3.63
Land Rover		3.55
Sunnies Studios		3.47
Harrods		3.46
Showtime		3.31
The North Face		3.15
Sneakerhead		3.14
Baileys		3.05
Jack Daniels		2.97
Aston Martin		2.84
Primark		2.81
Red Bull		2.81
Haima		2.74
Columbia Pictures		2.67
Volkswagen		2.57