Shura
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
241,701
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 04:26:16 UTC
Genres
Biography
Shura resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (65%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (17,803 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Tate Modern, All Saints, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 241,701 · Engagements 1,780 · Rate 0.7% Posts 150 · Views 18,749 · Avg Likes 1,775 · Avg Comments 72 · Avg Views 18,749 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 31% 13-17: 7% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (31%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
UNITED STATES (19%) BRAZIL (8%) UNITED KINGDOM (7%) MEXICO (7%) PHILIPPINES (3%) |
Top regions: UNITED STATES (19%), BRAZIL (8%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 972 avg likes/post · Tiktok: 946 avg views/post · Youtube: 17,803 avg views/post | Best reach: Youtube 17,803 avg views; best engagement: Instagram 972 avg likes |
Top Brand Affinities
Tate Modern
All Saints
Mixcloud
Ableton
Lollapalooza
Pro Tools
Vauxhall
Amazon Music
Selfridges
Kodak
Coachella
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Tate Modern | 15.59 | |
| All Saints | 12.42 | |
| Mixcloud | 12.42 | |
| Ableton | 8.88 | |
| Lollapalooza | 8.46 | |
| Pro Tools | 7.94 | |
| Vauxhall | 7.37 | |
| Amazon Music | 7.35 | |
| Selfridges | 6.90 | |
| Kodak | 6.40 | |
| Coachella | 6.17 | |
| Dr. Martens | 5.86 | |
| Vivienne Westwood | 5.16 | |
| Spotify Music | 5.11 | |
| Urban Outfitters | 4.91 | |
| Polaroid | 4.75 | |
| Fujifilm | 4.73 | |
| Loewe | 4.69 | |
| Showtime | 4.65 | |
| Alexander McQueen | 4.50 | |
| BBC | 4.45 | |
| Summit Entertainment | 4.44 | |
| Kickstarter | 4.37 | |
| ASOS | 4.23 | |
| Guinness | 3.82 | |
| Leica | 3.63 | |
| SoundCloud | 3.53 | |
| Topshop | 3.27 | |
| Warner Bros | 3.25 | |
| MTV | 3.23 | |
| Tinder | 3.22 | |
| Lush | 3.15 | |
| Aperol | 3.14 | |
| Columbia Pictures | 2.98 | |
| Pantone Inc | 2.84 | |
| Airbnb | 2.82 | |
| Vogue | 2.69 | |
| NBC | 2.58 | |
| Tesco | 2.58 | |
| Emporium | 2.58 | |
| Vans | 2.31 | |
| Carhartt | 2.29 | |
| HBO | 2.28 | |
| Paramount Pictures | 2.18 | |
| Sunnies Studios | 2.16 | |
| Pepsi | 2.14 | |
| A Game of Tones | 2.11 | |
| Beats Electronics | 2.06 | |
| Levi's | 1.91 | |
| Calvin Klein | 1.90 |
Official Profiles
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LoginArtist: Shura
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















