Shuba

Shuba — pop artist from US.

Shuba, a first-generation Indian-American artist, seamlessly blends Bollywood elements into her pop-rap tracks. Drawing inspiration from Eminem's rap style,…

Influence: 54.37% Fanbase: 32.05% Trending: 65.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 13.94% • Very Strong

As of 2025-09-08

8,321,283

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:51:47 UTC

Genres

poppopmainstream pop

Biography

Shuba, a first-generation Indian-American artist, seamlessly blends Bollywood elements into her pop-rap tracks. Drawing inspiration from Eminem's rap style, Ariana Grande's infectious melodies, and Freddie Mercury's dynamic vocals, she creates a unique sound that merges her Indian heritage with captivating vocals, compelling lyrics, and a confident persona. With a distinctive fusion of rap and singing, Shuba authentically showcases her talent and cultural influences in her music.

Top Brand Affinities

Report Date: 2025-09-08

Shuba converts attention from 18-24 & 25-34 audiences across INDIA, UNITED STATES, CANADA. Audience shape is heavily female (58%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 29,310 avg views per post, with supportive conversation on Instagram. Shared audience with Sabyasachi Mukherjee, FashionNova, OLD NAVY underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shuba score 0.05% — Low bucket.

Brand: Sabyasachi MukherjeeBrand: FashionNovaBrand: OLD NAVY

Followers:8,321,283

Engagements:4,000

Rate:0.0%

Posts:1,221

Avg Likes:3,946

Avg Comments:66

Avg Views:33,908

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,321,283 · Engagements 4,000 · Rate 0.0% Posts 1,221 · Views 33,908 · Avg Likes 3,946 · Avg Comments 66 · Avg Views 33,908	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 13-17: 8% 35-44: 7%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	INDIA (27%) UNITED STATES (27%) CANADA (4%) UNITED KINGDOM (4%) PHILIPPINES (3%)	Top regions: INDIA (27%), UNITED STATES (27%), CANADA (4%)
Platform Engagement	Instagram: 2,775 avg likes/post · Tiktok: 4,598 avg views/post · Youtube: 29,310 avg views/post	Best reach: Youtube 29,310 avg views; best engagement: Instagram 2,775 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 13.94

FashionNova

Score: 4.95

OLD NAVY

Score: 4.87

Ableton

Score: 4.64

Fenty beauty

Score: 4.51

Verizon

Score: 4.31

Hennessy

Score: 4.18

NBC

Score: 4.12

Target

Score: 3.69

Beats Electronics

Score: 2.89

Nickelodeon

Score: 2.62

SoundCloud

Score: 2.57

Brand	Category	Score
Sabyasachi Mukherjee		13.94
FashionNova		4.95
OLD NAVY		4.87
Ableton		4.64
Fenty beauty		4.51
Verizon		4.31
Hennessy		4.18
NBC		4.12
Target		3.69
Beats Electronics		2.89
Nickelodeon		2.62
SoundCloud		2.57
Forever 21		2.47
Walmart		2.46
MTV		2.46
Tarte Cosmetics		2.41
ASOS		2.31
NYX Cosmetics		2.27
Coachella		2.24
shein		2.21
Spotify Music		2.21
Geocaching		2.20
Showtime		2.18
Sephora		2.12
Jack Daniels		2.07
Tinder		2.02
Paramount Pictures		1.96
Chipotle Mexican Grill		1.95
Airbnb		1.94
Pixar		1.93
Anastasia Beverly Hills		1.92
Los Angeles Lakers		1.90
AMC		1.90
SheInside		1.89
Bellagio		1.87
WWE		1.85
NFL		1.80
KFC		1.78
LEGOLAND		1.76
HBO		1.75
Guess		1.74
Too Faced Cosmetics		1.71
Victoria's Secret		1.68
Gymshark		1.67
League of Legends		1.65
H&M		1.65
Marvel Entertainment		1.65
Huda Beauty		1.62
Under Armour		1.58
Vogue		1.58