Shovels & Rope
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
111,374
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:05:36 UTC
Genres
Biography
Shovels & Rope reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (57%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 491 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ampeg, Live Nation, MOOG suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 111,374 · Engagements 409 · Rate 0.4% Posts 1,864 · Views 491 · Avg Likes 407 · Avg Comments 14 · Avg Views 491 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 35-44: 23% 18-24: 22% 45-64: 17% |
Largest: 25-34 (36%); next: 35-44 (23%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (65%) CANADA (12%) UNITED KINGDOM (4%) BRAZIL (3%) ITALY (2%) |
Top regions: UNITED STATES (65%), CANADA (12%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 370 avg likes/post · Youtube: 491 avg views/post | Best reach: Youtube 491 avg views; best engagement: Instagram 370 avg likes |
Top Brand Affinities
Ampeg
Live Nation
MOOG
Akg
Amazon Music
Sennheiser
Coors
Kroger
Pro Tools
Kickstarter
Jameson
Verizon
| Brand | Category | Score |
|---|---|---|
| Ampeg | 48.14 | |
| Live Nation | 24.33 | |
| MOOG | 22.07 | |
| Akg | 16.42 | |
| Amazon Music | 12.09 | |
| Sennheiser | 11.70 | |
| Coors | 10.71 | |
| Kroger | 9.72 | |
| Pro Tools | 9.05 | |
| Kickstarter | 7.13 | |
| Jameson | 7.08 | |
| Verizon | 6.90 | |
| Margaritaville | 6.49 | |
| Pacific Northwest Wonderland | 6.24 | |
| Paramount Pictures | 6.24 | |
| Ableton | 6.06 | |
| Publix | 6.02 | |
| Spotify Music | 5.59 | |
| Airbnb | 5.56 | |
| Nixon | 5.34 | |
| Pilsner Urquell | 4.94 | |
| Anthropologie | 4.90 | |
| Busch | 4.83 | |
| Showtime | 4.66 | |
| The Home Depot | 4.61 | |
| Carhartt | 4.46 | |
| Cadillac | 4.44 | |
| Bud Light | 4.33 | |
| Columbia Pictures | 4.15 | |
| Holden | 3.90 | |
| Hurley | 3.68 | |
| Bethesda Softworks | 3.59 | |
| Budweiser | 3.58 | |
| Emporium | 3.57 | |
| Comedy Central | 3.49 | |
| Taco Bell | 3.45 | |
| Guinness | 3.45 | |
| NBC | 3.40 | |
| MTV | 3.12 | |
| Nickelodeon | 3.09 | |
| Costco | 3.07 | |
| Target | 3.00 | |
| Lollapalooza | 2.93 | |
| Tinder | 2.81 | |
| Martini | 2.63 | |
| The Olympic Games | 2.59 | |
| Pixar | 2.56 | |
| NHL | 2.49 | |
| Chipotle Mexican Grill | 2.49 | |
| Mulberry | 2.48 |
Official Profiles
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LoginArtist: Shovels & Rope
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-11 08:00 UTC | Shovels & Rope | Chickie Wah Wah | New Orleans, United States | — |
| 2026-03-08 03:30 UTC | Shovels & Rope | Ruby Diamond Auditorium | Tallahassee, United States | — |
| 2026-03-08 03:30 UTC | Shovels & Rope | Ruby Diamond Auditorium, FSU | Tallahassee, United States | — |
