Shotty Horroh

Shotty Horroh — hip-hop & rap artist from GB.

Horroh, a natural hustler, honed his technical rhyming skills on the street corner before catapulting to fame as one of the world's top battle rappers. His…

Influence: 49.64% Fanbase: 21.23% Trending: 63.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sky Sports • 20.50% • Very Strong

As of 2025-09-10

76,078

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:09:40 UTC

Genres

hip-hop & raphip-hop/rapbattle rapmanchester hip hopirish hip hophip hoptrap

Biography

Horroh, a natural hustler, honed his technical rhyming skills on the street corner before catapulting to fame as one of the world's top battle rappers. His legendary battle against Arsonal Da Rebel boasts over 14 million views, making it the most watched English-language battle ever. With Deadmau5's support, he found himself in the company of Jay Z, relocating to Toronto and rising as a shining star in the King of the Dot scene.

Top Brand Affinities

Report Date: 2025-09-10

Shotty Horroh is a clear fit for 18-24 & 25-34 audiences with strength across UNITED KINGDOM, UNITED STATES, BRAZIL. The audience is heavily male (88%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,278 avg views per post); Instagram builds the community layer. Affinity data highlights Sky Sports, ITV, Akai, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shotty Horroh score 2.11% — Strong bucket.

Brand: Sky SportsBrand: ITVBrand: Akai

Followers:76,078

Engagements:1,606

Rate:2.1%

Posts:93

Avg Likes:1,602

Avg Comments:323

Avg Views:1,278

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 76,078 · Engagements 1,606 · Rate 2.1% Posts 93 · Views 1,278 · Avg Likes 1,602 · Avg Comments 323 · Avg Views 1,278	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 40% 35-44: 10% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED KINGDOM (55%) UNITED STATES (19%) BRAZIL (6%) CANADA (5%) AUSTRALIA (4%)	Top regions: UNITED KINGDOM (55%), UNITED STATES (19%), BRAZIL (6%)
Platform Engagement	Instagram: 1,528 avg likes/post · Youtube: 1,278 avg views/post	Best reach: Youtube 1,278 avg views; best engagement: Instagram 1,528 avg likes

Top Brand Affinities

Sky Sports

Score: 20.50

ITV

Score: 15.60

Akai

Score: 14.48

Mixcloud

Score: 14.22

Pro Tools

Score: 11.27

Vauxhall

Score: 11.10

Ableton

Score: 10.94

Amazon Music

Score: 9.65

SoundCloud

Score: 8.72

Beats Electronics

Score: 8.20

New Era

Score: 8.15

UFC

Score: 7.15

Brand	Category	Score
Sky Sports		20.50
ITV		15.60
Akai		14.48
Mixcloud		14.22
Pro Tools		11.27
Vauxhall		11.10
Ableton		10.94
Amazon Music		9.65
SoundCloud		8.72
Beats Electronics		8.20
New Era		8.15
UFC		7.15
Stone Island		7.12
Foot Locker		6.62
Vapelyfe		6.54
Selfridges		6.36
Myprotein		6.05
Sneakerhead		5.56
Pioneer		5.50
boohoo		5.49
Hennessy		5.39
Spotify Music		5.07
Mortal Kombat		4.86
Tesco		4.75
Budweiser		4.65
Superdry		4.50
BBC		4.40
Comedy Central		4.31
WWE		4.04
Jack Daniels		4.00
Grand Theft Auto		3.91
NHL		3.81
Showtime		3.80
ESPN		3.76
Monster Beverage		3.58
Columbia Pictures		3.46
Fallout		3.45
The North Face		3.38
MTV		3.38
Xbox		3.29
NFL		3.16
Timberland		3.12
Guinness		2.97
Call of Duty		2.94
Carhartt		2.94
PlayStation		2.87
Supreme		2.83
Lush		2.83
NBA		2.76
Stüssy		2.72