Shotgun Willy

Shotgun Willy — hip-hop & rap artist from US.

ShotgunWilly can be found on Instagram, while Raspyboi is active on Twitter. Both artists use social media platforms to engage with their fans and promote…

Influence: 59.10% Fanbase: 40.11% Trending: 68.60% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Borderlands • 10.72% • Very Strong

As of 2025-09-08

1,395,296

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:13:25 UTC

Genres

hip-hop & raphip-hop/rapmeme rapsad rapaesthetic rapelectronicsad lo-fi

Biography

ShotgunWilly can be found on Instagram, while Raspyboi is active on Twitter. Both artists use social media platforms to engage with their fans and promote their music. ShotgunWilly shares photos and updates on Instagram, while Raspyboi utilizes Twitter to connect with his audience through tweets and retweets. Follow both artists on their respective platforms for the latest news and updates on their music careers.

Top Brand Affinities

Report Date: 2025-09-08

Shotgun Willy engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, MEXICO, BRAZIL. The fan base skews heavily male (81%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (601,800 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Borderlands, Pizza Hut, Five Nights at Freddy's, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shotgun Willy score 5.32% — Very Strong bucket.

Brand: BorderlandsBrand: Pizza HutBrand: Five Nights at Freddy's

Followers:1,395,296

Engagements:74,204

Rate:5.3%

Posts:153

Avg Likes:66,365

Avg Comments:1,144

Avg Views:821,197

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,395,296 · Engagements 74,204 · Rate 5.3% Posts 153 · Views 821,197 · Avg Likes 66,365 · Avg Comments 1,144 · Avg Views 821,197	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 24% 13-17: 10% 35-44: 8%	Largest: 18-24 (56%); next: 25-34 (24%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (39%) MEXICO (5%) BRAZIL (5%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (39%), MEXICO (5%), BRAZIL (5%)
Platform Engagement	Instagram: 11,045 avg likes/post · Tiktok: 601,800 avg views/post · Youtube: 219,397 avg views/post	Best reach: Tiktok 601,800 avg views; best engagement: Tiktok 47,450 avg likes

Top Brand Affinities

Borderlands

Score: 10.72

Pizza Hut

Score: 8.83

Five Nights at Freddy's

Score: 7.99

Ubisoft

Score: 6.97

SoundCloud

Score: 5.98

Sprite

Score: 5.32

Fallout

Score: 5.12

Rockstar Games

Score: 4.99

Xbox

Score: 4.48

Call of Duty

Score: 4.31

Taco Bell

Score: 4.21

Chick-fil-A

Score: 4.09

Brand	Category	Score
Borderlands		10.72
Pizza Hut		8.83
Five Nights at Freddy's		7.99
Ubisoft		6.97
SoundCloud		5.98
Sprite		5.32
Fallout		5.12
Rockstar Games		4.99
Xbox		4.48
Call of Duty		4.31
Taco Bell		4.21
Chick-fil-A		4.09
Monster Beverage		3.80
Nintendo		3.64
Mortal Kombat		3.56
Counter-Strike		3.56
Cartoon Network		3.50
Pringles		3.21
Activision Blizzard		3.20
Walmart		2.93
PlayStation		2.85
Grand Theft Auto		2.84
Comedy Central		2.80
Nickelodeon		2.77
Supreme		2.68
Beats Electronics		2.63
Snickers		2.41
Pepsi		2.40
Tinder		2.25
Pokemon Go		2.17
Lollapalooza		2.14
Pokemon		2.13
Showtime		2.07
Scion		2.03
Kodak		2.00
McDonald's		1.96
Chrysler		1.95
League of Legends		1.94
Spotify Music		1.92
Vans		1.87
Marvel		1.73
WWE		1.57
Adobe		1.51
NBA		1.49
Pixar		1.48
Coachella		1.39
NFL		1.38
BBC		1.35
Chipotle Mexican Grill		1.34
Google		1.27