Shota Shimizu Brand Affinity ranks highest Style Nanda at 20.86% . Very Strong. Score DMDB 67.97% | Fanbase 70.73%

Shota Shimizu — pop artist from JP.

Hailing from Yao City, Osaka, the 35-year-old singer-songwriter made a major debut in 2008 with the track "HOME." Known for his versatile talents in…

Shota Shimizu

Recognizable

Country: JP | Gender: male | Artist ID: 9c03eefa-b829-11e8-b7ff-525400009efb

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Genres

popj-poppopasian popr&b, funk & souljapanese r&bcontemporary r&b

Influential: 67.97% Fanbase: 70.73% Trending: 66.59%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 20.86% • Very Strong

As of 2025-09-10

1,195,176

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.97% | Fanbase 70.73% | Trending 66.59% | CAREER STAGE: MAINSTREAM

Biography

Hailing from Yao City, Osaka, the 35-year-old singer-songwriter made a major debut in 2008 with the track "HOME." Known for his versatile talents in songwriting, composing, and arranging, he draws inspiration from soul music, showcasing a unique ability to deliver emotive vocals ranging from powerful to delicate, and even incorporating rap elements.

Since the release of "PROUD" in 2015, he has taken on arranging duties for most of his songs, enhancing his already impressive vocal prowess with strong songwriting skills and a keen sense of arrangement. His hit single "花束のかわりにメロディーを" has become a staple for weddings and amateur musician covers, while "君が好き" gained viral popularity on TikTok, amassing over 100,000 video creations. With the release of the 9th album "HOPE" in 2021, featuring collaborations like "Curtain Call feat. Taka," he continues to solidify his presence as a trendsetter in the Japanese music scene.

In 2023, marking 15 years since his debut, he released the 10th album "Insomnia," which included the attention-grabbing lead track "Fallin," sampling BAD HOP's "Asian Doll." Returning to Osaka after 18 years of being based in Tokyo, he focused on music production, releasing the digital single "PUZZLE" in October 2024, featuring students from his alma mater's dance and vocal school.

Report Date: 2025-09-10

Shota Shimizu draws 18-24 & 25-34 audiences and holds attention in JAPAN, PHILIPPINES, INDONESIA. The skew is female-leaning (51%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 215,700 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Style Nanda, Casetify, Anna Sui makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shota Shimizu score 2.59% — Strong bucket.

Brand: Style NandaBrand: CasetifyBrand: Anna Sui

Followers:1,195,176

Engagements:30,997

Rate:2.6%

Posts:577

Avg Likes:30,064

Avg Comments:254

Avg Views:224,396

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,195,176 · Engagements 30,997 · Rate 2.6% Posts 577 · Views 224,396 · Avg Likes 30,064 · Avg Comments 254 · Avg Views 224,396	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 9% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	JAPAN (60%) PHILIPPINES (6%) INDONESIA (6%) UNITED STATES (5%) TAIWAN (5%)	Top regions: JAPAN (60%), PHILIPPINES (6%), INDONESIA (6%)
Platform Engagement	Instagram: 22,204 avg likes/post · Tiktok: 215,700 avg views/post · Youtube: 8,696 avg views/post	Best reach: Tiktok 215,700 avg views; best engagement: Instagram 22,204 avg likes

Top Brand Affinities

Style Nanda

Score: 20.86

Casetify

Score: 20.80

Anna Sui

Score: 19.65

Vivienne Westwood

Score: 16.33

Paul Smith

Score: 15.47

Stüssy

Score: 13.38

GENTLE MONSTER

Score: 12.74

L'Occitane

Score: 12.52

Shake Shack

Score: 12.18

UNIQLO

Score: 11.57

Olympus

Score: 11.30

Furla

Score: 10.68

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Top Brand Affinities

Brand	Category	Score
Style Nanda		20.86
Casetify		20.80
Anna Sui		19.65
Vivienne Westwood		16.33
Paul Smith		15.47
Stüssy		13.38
GENTLE MONSTER		12.74
L'Occitane		12.52
Shake Shack		12.18
UNIQLO		11.57
Olympus		11.30
Furla		10.68
Maison Margiela		10.52
A.P.C.		10.49
Daniel Wellington		10.37
Snoopy And The Peanuts Gang		10.10
Dr. Martens		9.89
Acne Studios		9.84
The North Face		9.69
Bottega Veneta		9.31
UGG		8.98
Yves Saint Laurent		8.92
Tiffany		8.63
GAP		8.48
New Era		7.96
Lush		7.76
Costco		7.70
Converse		7.61
Marc Jacobs		6.92
Atmos		6.74
Chanel		6.72
Estee Lauder		6.60
Supreme		6.52
American Eagle		6.52
Kiehls		6.49
Christian Dior		6.23
Volcom		6.07
Loewe		5.72
IKEA		5.58
Champion		5.56
Moncler		5.53
Bobbi Brown Cosmetics		5.49
Jimmy Choo		5.42
Miu Miu		5.22
Kate Spade		4.91
Polo Ralph Lauren		4.88
Nixon		4.84
Vans		4.75
Michael Kors		4.71
Carhartt		4.67