Shortparis
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
241,990
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:51 UTC
Genres
Biography
Shortparis is a Russian experimental music group known for their unique blend of post-punk, electronic, and industrial sounds. Formed in St. Petersburg in 2012, the band has quickly gained recognition for their intense live performances and boundary-pushing approach to music. Shortparis has released several critically acclaimed albums and EPs, showcasing their eclectic and dynamic sound that defies easy categorization. With haunting vocals, pulsating rhythms, and a theatrical stage presence, Shortparis continues to captivate audiences and push the boundaries of contemporary music.
Shortparis reliably reaches 18-24 & 25-34 audiences in RUSSIA, UKRAINE, UNITED STATES. The base is heavily male (62%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (157,513 avg views per post); Youtube layers on depth and replies. The audience sits near Maison Margiela, Kodak, JACQUEMUS, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 241,990 · Engagements 11,219 · Rate 4.6% Posts 314 · Views 157,513 · Avg Likes 10,798 · Avg Comments 435 · Avg Views 157,513 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 40% 35-44: 10% 13-17: 5% |
Largest: 18-24 (41%); next: 25-34 (40%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
RUSSIA (55%) UKRAINE (10%) UNITED STATES (6%) BELARUS (2%) KAZAKHSTAN (2%) |
Top regions: RUSSIA (55%), UKRAINE (10%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 2,867 avg likes/post · Youtube: 157,513 avg views/post | Best reach: Youtube 157,513 avg views; best engagement: Youtube 7,931 avg likes |
Top Brand Affinities
Maison Margiela
Kodak
JACQUEMUS
Olympus
Fujifilm
The Witcher
Dr. Martens
Leica
Balenciaga
Matrix
Vogue
Garnier
| Brand | Category | Score |
|---|---|---|
| Maison Margiela | 10.04 | |
| Kodak | 9.08 | |
| JACQUEMUS | 6.63 | |
| Olympus | 5.64 | |
| Fujifilm | 4.94 | |
| The Witcher | 4.83 | |
| Dr. Martens | 4.13 | |
| Leica | 3.44 | |
| Balenciaga | 3.03 | |
| Matrix | 2.92 | |
| Vogue | 2.82 | |
| Garnier | 2.52 | |
| Polaroid | 2.49 | |
| Pantone Inc | 2.07 | |
| SoundCloud | 2.07 | |
| ASOS | 2.04 | |
| Tesla Motors | 1.91 | |
| Tinder | 1.87 | |
| Prada | 1.86 | |
| Yves Saint Laurent | 1.82 | |
| Paypal | 1.75 | |
| Warner Bros | 1.71 | |
| Snapseed | 1.60 | |
| Gucci | 1.49 | |
| IKEA | 1.49 | |
| BBC | 1.48 | |
| Airbnb | 1.47 | |
| Versace | 1.35 | |
| Spotify Music | 1.33 | |
| GIVENCHY | 1.33 | |
| UNIQLO | 1.30 | |
| H&M | 1.25 | |
| HBO | 1.23 | |
| Reebok | 1.16 | |
| Adobe | 1.07 | |
| Cartier | 1.07 | |
| Puma | 1.04 | |
| NYX Cosmetics | 1.02 | |
| Nikon | 1.02 | |
| Christian Dior | 0.99 | |
| Zara | 0.95 | |
| Chanel | 0.94 | |
| Star Wars | 0.93 | |
| Converse | 0.91 | |
| Coca-Cola | 0.90 | |
| Activision Blizzard | 0.89 | |
| Guinness | 0.88 | |
| Levi's | 0.86 | |
| Canon | 0.85 | |
| Lego | 0.85 |
Official Profiles
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LoginArtist: Shortparis
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
