Shooter Jennings

Shooter Jennings — country artist from US.

Shooter Jennings, a trailblazer in country, Americana, and rock n' roll, has spent nearly two decades redefining genres and pushing boundaries in the music…

Influence: 57.25% Fanbase: 39.39% Trending: 66.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 31.58% • Very Strong

As of 2025-09-09

283,230

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:14 UTC

Genres

countrycountryoutlaw countrytexas countryrockroots rockamericanroots americana

Biography

Shooter Jennings, a trailblazer in country, Americana, and rock n' roll, has spent nearly two decades redefining genres and pushing boundaries in the music industry. As the scion of American music royalty, he has carved out his own unique place in history through numerous solo projects, founding Black Country Rock label, and hosting "Electric Rodeo" on Sirius XM's Outlaw 60 channel. Jennings has also found success as a producer of GRAMMY-award winning music for artists like Brandi Carlile, Tanya Tucker, Duff McKagan, and Yelawolf, as well as working as a staff producer/A&R for Concord Music Group and contributing to soundtracks for Netflix and Jack Daniel's.

His versatile career showcases a commitment to innovation and collaboration, with his influence extending across various creative platforms. To explore Jennings' diverse production work and contributions to the music industry, check out the "Produced by Shooter Jennings" playlist on Spotify.

Top Brand Affinities

Report Date: 2025-09-09

Shooter Jennings indexes high with fans in the 25-34 range in UNITED STATES, NIGERIA, CANADA. The skew is heavily male (72%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 4,043 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Live Nation, Ampeg, Ariat, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Shooter Jennings when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shooter Jennings score 0.68% — Low bucket.

Brand: Live NationBrand: AmpegBrand: Ariat

Followers:283,230

Engagements:1,921

Rate:0.7%

Posts:984

Avg Likes:1,885

Avg Comments:55

Avg Views:4,954

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 283,230 · Engagements 1,921 · Rate 0.7% Posts 984 · Views 4,954 · Avg Likes 1,885 · Avg Comments 55 · Avg Views 4,954	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 35-44: 24% 18-24: 22% 45-64: 15%	Largest: 25-34 (37%); next: 35-44 (24%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (70%) NIGERIA (10%) CANADA (4%) UNITED KINGDOM (4%) AUSTRALIA (2%)	Top regions: UNITED STATES (70%), NIGERIA (10%), CANADA (4%)
Platform Engagement	Instagram: 1,615 avg likes/post · Tiktok: 4,043 avg views/post · Youtube: 911 avg views/post	Best reach: Tiktok 4,043 avg views; best engagement: Instagram 1,615 avg likes

Top Brand Affinities

Live Nation

Score: 31.58

Ampeg

Score: 27.57

Ariat

Score: 27.24

Miller Lite

Score: 23.04

Tagaz

Score: 21.53

Jim Beam

Score: 15.65

Amazon Music

Score: 14.53

Coors

Score: 13.91

Barstool Sports

Score: 12.98

Bud Light

Score: 11.89

Buick

Score: 11.07

Sennheiser

Score: 9.11

Brand	Category	Score
Live Nation		31.58
Ampeg		27.57
Ariat		27.24
Miller Lite		23.04
Tagaz		21.53
Jim Beam		15.65
Amazon Music		14.53
Coors		13.91
Barstool Sports		12.98
Bud Light		11.89
Buick		11.07
Sennheiser		9.11
Houston Livestock Show and Rodeo		8.68
Margaritaville		8.33
Harley-Davidson		7.98
Kroger		7.90
Bonneville		7.70
Pro Tools		7.49
Busch		7.21
Carhartt		6.83
Cadillac		6.72
Jack Daniels		6.54
Jameson		6.53
GMC		6.26
Pontiac		6.19
Budweiser		5.88
NBC		5.56
Free People		5.52
The Home Depot		5.32
Publix		5.28
CNN		5.16
iHeartRadio Music Awards		4.97
ESPN		4.97
Taco Bell		4.91
Verizon		4.90
Nixon		4.88
Paramount Pictures		4.86
NHL		4.80
Dodge		4.71
Leica		4.66
Jeep		4.56
Spotify Music		4.47
Chevrolet		4.35
NFL		4.33
Pilsner Urquell		4.23
Monster Beverage		4.17
FedEx		4.15
Walmart		4.10
WWE		4.06
Kickstarter		4.04