Shontelle
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
656,380
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:48:06 UTC
Genres
Biography
Shontelle has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BARBADOS, BRAZIL. A heavily female (71%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 18,380 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Bim, Virgin Atlantic, Amazon Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 656,380 · Engagements 5,668 · Rate 0.9% Posts 329 · Views 18,380 · Avg Likes 5,706 · Avg Comments 99 · Avg Views 18,380 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 29% 13-17: 8% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (29%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (26%) BARBADOS (10%) BRAZIL (10%) UNITED KINGDOM (5%) PHILIPPINES (4%) |
Top regions: UNITED STATES (26%), BARBADOS (10%), BRAZIL (10%) |
| Platform Engagement | Instagram: 5,261 avg likes/post · Youtube: 18,380 avg views/post | Best reach: Youtube 18,380 avg views; best engagement: Instagram 5,261 avg likes |
Top Brand Affinities
Bim
Virgin Atlantic
Amazon Music
Scotiabank
Pro Tools
Jetblue Airways
Pioneer
iHeartRadio Music Awards
Fenty beauty
Hennessy
Steve Madden
Barbie
| Brand | Category | Score |
|---|---|---|
| Bim | 36.67 | |
| Virgin Atlantic | 25.09 | |
| Amazon Music | 11.99 | |
| Scotiabank | 11.54 | |
| Pro Tools | 11.40 | |
| Jetblue Airways | 10.77 | |
| Pioneer | 9.97 | |
| iHeartRadio Music Awards | 8.75 | |
| Fenty beauty | 8.51 | |
| Hennessy | 8.18 | |
| Steve Madden | 6.77 | |
| Barbie | 6.38 | |
| NBC | 6.36 | |
| Maison Margiela | 6.26 | |
| MTV | 6.20 | |
| CNN | 5.65 | |
| Macy's | 5.40 | |
| KARL LAGERFELD | 5.36 | |
| NARS Cosmetics | 5.02 | |
| FashionNova | 4.56 | |
| Ableton | 4.54 | |
| Marc Jacobs | 4.16 | |
| SoundCloud | 4.01 | |
| Coach | 4.00 | |
| Dolce & Gabbana | 3.98 | |
| Showtime | 3.78 | |
| Moschino | 3.71 | |
| Beats Electronics | 3.65 | |
| Mortal Kombat | 3.34 | |
| BALMAIN | 3.34 | |
| ASOS | 3.28 | |
| Spotify Music | 3.25 | |
| OLD NAVY | 3.16 | |
| Hilton | 3.12 | |
| Forever 21 | 3.12 | |
| ESPN | 3.06 | |
| Vogue | 2.97 | |
| Versace | 2.94 | |
| Uber | 2.89 | |
| Kylie Cosmetics | 2.74 | |
| shein | 2.73 | |
| TOM FORD | 2.72 | |
| Comedy Central | 2.71 | |
| Emporium | 2.64 | |
| Paramount Pictures | 2.62 | |
| Los Angeles Lakers | 2.58 | |
| Timberland | 2.50 | |
| SheInside | 2.43 | |
| Urban Outfitters | 2.43 | |
| Victoria's Secret | 2.42 |
Official Profiles
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LoginArtist: Shontelle
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
