Shirley Caesar

Shirley Caesar — spirituals artist from US.

Shirley Caesar, known as the "First Lady of Gospel Music," has had a remarkable seven-decade career, earning 11 Grammy Awards and 15 Dove Awards. Starting in…

Influence: 56.12% Fanbase: 30.33% Trending: 69.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 19.25% • Very Strong

As of 2025-09-09

271,994

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:02 UTC

Genres

spiritualschristiangospelcontemporary gospelchristian music

Biography

Shirley Caesar, known as the "First Lady of Gospel Music," has had a remarkable seven-decade career, earning 11 Grammy Awards and 15 Dove Awards. Starting in her youth in North Carolina, Caesar's talent and dedication led her to join gospel groups, release solo singles, and eventually form her own successful gospel group, the Shirley Caesar Singers. Her music not only dominated the gospel charts but also crossed over to R&B and pop, showcasing her dynamic performing style and powerful vocals. Outside of music, Caesar founded the Shirley Caesar Outreach Ministries, served on the Durham City Council, and became a pastor at Mount Calvary Word of Faith Church.

In 2016, Caesar's viral performance of "Hold My Mule" brought her back into the spotlight, leading to her first number one on Billboard's Hot Gospel Songs chart and two Grammy nominations for her album "Fill This House" and collaboration with Anthony Hamilton on "It's Alright, It's OK." The Recording Academy also recognized her with a Lifetime Achievement Award for her significant contributions to recorded music, cementing Caesar's legacy as a pioneering figure in the world of spiritual music.

Top Brand Affinities

Report Date: 2025-09-09

Shirley Caesar draws 25-34 & 35-44 audiences and holds attention in UNITED STATES, NIGERIA, BRAZIL. The skew is heavily female (66%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 4,804 avg views per post, with Instagram sustaining the conversation. Audience adjacency to WNBA, NBC, Amazon Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shirley Caesar score 5.17% — Very Strong bucket.

Brand: WNBABrand: NBCBrand: Amazon Music

Followers:271,994

Engagements:14,053

Rate:5.2%

Posts:223

Avg Likes:14,038

Avg Comments:280

Avg Views:4,804

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 271,994 · Engagements 14,053 · Rate 5.2% Posts 223 · Views 4,804 · Avg Likes 14,038 · Avg Comments 280 · Avg Views 4,804	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 35-44: 26% 18-24: 19% 45-64: 15%	Largest: 25-34 (37%); next: 35-44 (26%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (78%) NIGERIA (3%) BRAZIL (3%) UNITED KINGDOM (2%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (78%), NIGERIA (3%), BRAZIL (3%)
Platform Engagement	Instagram: 13,890 avg likes/post · Tiktok: 0 avg views/post · Youtube: 4,804 avg views/post	Best reach: Youtube 4,804 avg views; best engagement: Instagram 13,890 avg likes

Top Brand Affinities

WNBA

Score: 19.25

NBC

Score: 10.95

Amazon Music

Score: 10.36

FOX

Score: 9.17

CNN

Score: 8.36

Rapha

Score: 7.60

ESPN

Score: 7.17

NORDSTROM

Score: 6.02

Publix

Score: 5.88

iHeartRadio Music Awards

Score: 5.79

Macy's

Score: 5.59

Walgreens

Score: 5.39

Brand	Category	Score
WNBA		19.25
NBC		10.95
Amazon Music		10.36
FOX		9.17
CNN		8.36
Rapha		7.60
ESPN		7.17
NORDSTROM		6.02
Publix		5.88
iHeartRadio Music Awards		5.79
Macy's		5.59
Walgreens		5.39
Kroger		4.91
boohoo		4.75
Walmart		4.65
ASOS		4.49
Steve Madden		4.44
Verizon		4.37
ABC		4.11
FedEx		3.96
FashionNova		3.91
Hennessy		3.75
Target		3.64
Bethesda Softworks		3.63
MTV		3.55
NFL		3.46
Philips		3.38
Paypal		3.25
Fenty beauty		2.84
Los Angeles Lakers		2.82
Tiffany & Co		2.75
Spotify Music		2.74
Paramount Pictures		2.72
Amazon		2.69
Nickelodeon		2.67
Christian Louboutin		2.66
Mary Kay		2.55
CBS		2.49
NBA		2.45
Versace		2.09
Michael Kors		2.00
shein		1.94
Polo Ralph Lauren		1.90
SheInside		1.89
Sneakerhead		1.87
Beats Electronics		1.84
Pandora		1.81
The Olympic Games		1.80
Bentley		1.78
Sephora		1.72