Shinyribs

Shinyribs

Country: US

Influence: 51.88% Fanbase: 24.87% Trending: 65.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 42.63% • Very Strong

As of 2025-09-09

33,066

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:50 UTC

Genres

rockrockfolk rockamericannew americanadeep new americanaaustin americanasouthern americana

Biography

Shinyribs is the brainchild of Kevin Russell, a musician hailing from Beaumont, TX and Shreveport, LA, where swamp pop and bayou R&B influences shape his funky sound. With a nine to ten-piece ensemble, Shinyribs blends Gulf Coast vibes with Muscle Shoals sensibilities, creating catchy pop structures. The band's evolution began when Russell started a solo project under the moniker after a pivotal encounter in a Houston club, leading to the creation of their latest album "Transit Damage," produced by Grammy winner Steve Berlin. The record showcases a mix of celebratory bayou funk and soul, infused with Russell's personal songwriting, all while maintaining the band's signature dance-inducing energy.

Under the leadership of Kevin Russell, Shinyribs merges New Orleans R&B influences with horns and a party band aesthetic to craft their distinctive sound. The band's latest album, "Transit Damage," produced by Grammy winner Steve Berlin, delves into more personal songwriting territory while staying true to their upbeat and danceable style. With roots in the swamp pop and bayou R&B sounds of the Gulf Coast, Shinyribs' music is a blend of infectious rhythms and soulful melodies that capture the essence of their unique musical heritage.

Shinyribs Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Shinyribs is already in the conversation with 45-64 & 35-44 audiences in UNITED STATES, CANADA, NIGERIA. The audience is heavily male (74%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (802 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Houston Livestock Show and Rodeo, Miller Lite, Ampeg points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Shinyribs score 0.58%Low bucket.
Brand: Houston Livestock Show and RodeoBrand: Miller LiteBrand: Ampeg
Followers:33,066
Engagements:193
Rate:0.6%
Posts:2,431
Views:1,448
Avg Likes:179
Avg Comments:18
Avg Views:1,448

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 33,066 · Engagements 193 · Rate 0.6%
Posts 2,431 · Views 1,448 · Avg Likes 179 · Avg Comments 18 · Avg Views 1,448
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 37%
35-44: 26%
25-34: 24%
18-24: 12%
Largest: 45-64 (37%); next: 35-44 (26%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries UNITED STATES (89%)
CANADA (4%)
NIGERIA (4%)
IRELAND (2%)
AUSTRALIA (1%)
Top regions: UNITED STATES (89%), CANADA (4%), NIGERIA (4%)
Platform Engagement Instagram: 89 avg likes/post · Tiktok: 802 avg views/post · Youtube: 646 avg views/post Best reach: Tiktok 802 avg views; best engagement: Instagram 89 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo
Score: 42.63
Miller Lite
Score: 32.80
Ampeg
Score: 23.06
Live Nation
Score: 20.74
Southwest Airlines
Score: 19.08
Ariat
Score: 17.90
Coors
Score: 14.80
Paramount Pictures
Score: 14.20
Amazon Music
Score: 13.26
Margaritaville
Score: 9.75
Dr Pepper
Score: 9.66
Sennheiser
Score: 9.35
Brand Category Score
Houston Livestock Show and Rodeo 42.63
Miller Lite 32.80
Ampeg 23.06
Live Nation 20.74
Southwest Airlines 19.08
Ariat 17.90
Coors 14.80
Paramount Pictures 14.20
Amazon Music 13.26
Margaritaville 9.75
Dr Pepper 9.66
Sennheiser 9.35
Kroger 8.35
Bud Light 8.34
Jameson 7.80
Cadillac 7.46
Pilsner Urquell 7.39
Spotify Music 6.18
Nixon 5.90
NBC 5.65
Verizon 5.29
Walgreens 5.10
iHeartRadio Music Awards 5.05
Busch 5.03
Taco Bell 4.90
The Home Depot 4.62
Kickstarter 4.51
FedEx 4.50
Airbnb 4.08
NORDSTROM 4.01
Carhartt 3.87
Budweiser 3.85
Guinness 3.83
Emporium 3.65
ESPN 3.64
Heinz 3.61
Costco 3.21
Jeep 3.19
Showtime 3.15
WWE 2.98
Harley-Davidson 2.93
Sunnies Studios 2.92
Paypal 2.89
Walmart 2.85
Comedy Central 2.81
NFL 2.72
Jack Daniels 2.68
Chipotle Mexican Grill 2.63
Chevrolet 2.44
Amazon 2.42

Official Profiles

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Artist: Shinyribs

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-13 03:00 UTC Shinyribs 1859 St. Joseph's Church galveston, United States
2026-01-28 03:00 UTC Mile 0 Festival 2026 Truman Waterfront Park Key West, United States
2026-03-21 02:00 UTC Outlaw Country Cruise 2026 Port of Miami Miami, United States

Trending Artist