Shilpa Rao Brand Affinity ranks highest Sabyasachi Mukherjee at 17.27% . Very Strong. Score DMDB 69.64% | Fanbase 54.93%

Shilpa Rao — pop artist from IN.

Shilpa Rao is a versatile vocalist who initially gained recognition through commercial jingles before establishing herself as a prominent singer in Bollywood.…

Shilpa Rao

Superstar

Country: IN | Gender: female | Artist ID: 11e81bc3-7d53-304a-8fe5-a0369fe50396

Find Artist

Genres

poppakistani poppopasianfilmimodern bollywoodbollywoodmiddle easternsufi

Influential: 69.64% Fanbase: 54.93% Trending: 77.00%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 17.27% • Very Strong

As of 2025-09-10

1,664,538

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.64% | Fanbase 54.93% | Trending 77.00% | CAREER STAGE: SUPERSTAR

Biography

Shilpa Rao is a versatile vocalist who initially gained recognition through commercial jingles before establishing herself as a prominent singer in Bollywood. Her notable achievements include winning the Best Female Playback Singer award at the Screen Awards for her rendition of "Khuda Jaane" in the 2008 film Bachna Ae Haseeno. Rao has collaborated with renowned composers such as A. R. Rahman on tracks like "Ishq Shava" from the soundtrack of the 2012 movie Jab Tak Hai Jaan. Additionally, she made history as the second Indian artist to appear on the Pakistani version of Coke Studio in 2016, where she performed "Paar Chanaa De" with the band Noori. Rao's work on popular songs like "Bulleya" from the 2016 film Ae Dil Hai Mushkil and "Ghungroo" from the 2019 movie War have garnered commercial success and critical acclaim.

Report Date: 2025-09-10

Shilpa Rao keeps 25-34 & 18-24 audiences engaged throughout INDIA, PAKISTAN, BANGLADESH. The composition is heavily male (72%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 34,621 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Sabyasachi Mukherjee, Discovery Media, Amazon Music supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shilpa Rao score 2.08% — Strong bucket.

Brand: Sabyasachi MukherjeeBrand: Discovery MediaBrand: Amazon Music

Followers:1,664,538

Engagements:34,621

Rate:2.1%

Posts:2,098

Avg Likes:34,621

Avg Comments:235

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,664,538 · Engagements 34,621 · Rate 2.1% Posts 2,098 · Views 0 · Avg Likes 34,621 · Avg Comments 235 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 58% 18-24: 27% 35-44: 11% 13-17: 3%	Largest: 25-34 (58%); next: 18-24 (27%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	INDIA (85%) PAKISTAN (4%) BANGLADESH (2%) UNITED STATES (1%) UNITED ARAB EMIRATES (1%)	Top regions: INDIA (85%), PAKISTAN (4%), BANGLADESH (2%)
Platform Engagement	Instagram: 34,621 avg likes/post	best engagement: Instagram 34,621 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 17.27

Discovery Media

Score: 11.94

Amazon Music

Score: 10.20

Mahindra

Score: 8.50

Maruti

Score: 8.10

musical.ly

Score: 6.50

Selfiegram

Score: 5.13

MTV

Score: 4.88

Bajaj

Score: 4.47

Snapseed

Score: 4.26

Beats Electronics

Score: 3.88

National Geographic

Score: 3.86

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Top Brand Affinities

Brand	Category	Score
Sabyasachi Mukherjee		17.27
Discovery Media		11.94
Amazon Music		10.20
Mahindra		8.50
Maruti		8.10
musical.ly		6.50
Selfiegram		5.13
MTV		4.88
Bajaj		4.47
Snapseed		4.26
Beats Electronics		3.88
National Geographic		3.86
Travelgram		3.66
Coffeegram		3.36
Pizza Hut		3.21
NBC		3.05
Bacardi		3.00
Cadbury		2.82
Pizza Lover		2.70
Nikon		2.38
KTM		2.29
Spotify Music		2.14
Tomorrowland		2.05
Hyundai		2.01
Canon		2.01
Xiaomi		1.97
Geocaching		1.93
Sony		1.90
FashionNova		1.88
A Game of Tones		1.76
Levi's		1.64
Puma		1.55
Yamaha		1.50
Suzuki		1.44
KFC		1.43
Marvel Entertainment		1.43
Vogue		1.43
H&M		1.38
Guess		1.30
Huda Beauty		1.29
SoundCloud		1.25
Samsung Group		1.23
Apple		1.23
Amazon		1.22
WWE		1.20
HBO		1.16
Ray-Ban		1.14
Netflix		1.08
Maybelline		1.06
Zara		1.03