Shermanology

Shermanology — electronic artist from NL.

Distinguishing true artistry from passing trends is a skill honed by experience. Andy & Dorothy Sherman are a unique musical duo with a rich family history in…

Influence: 54.83% Fanbase: 35.08% Trending: 64.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 66.09% • Very Strong

As of 2025-09-09

127,332

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:28 UTC

Genres

electronicdeep groove househousedancedutch houseelectronictech house

Biography

Distinguishing true artistry from passing trends is a skill honed by experience. Andy & Dorothy Sherman are a unique musical duo with a rich family history in music, inspired by a variety of genres. Raised in a home filled with soul, jazz, gospel, and Motown, they each pursued their own careers before uniting for Shermanology after a few years apart.

Top Brand Affinities

Report Date: 2025-09-09

Shermanology indexes high with fans in the 18-24 range in UNITED STATES, NETHERLANDS, UNITED KINGDOM. The skew is heavily male (81%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,547 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Trancefamily, Mixcloud, Pioneer, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Shermanology when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shermanology score 0.41% — Low bucket.

Brand: TrancefamilyBrand: MixcloudBrand: Pioneer

Followers:127,332

Engagements:524

Rate:0.4%

Posts:2,060

Avg Likes:508

Avg Comments:66

Avg Views:2,499

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 127,332 · Engagements 524 · Rate 0.4% Posts 2,060 · Views 2,499 · Avg Likes 508 · Avg Comments 66 · Avg Views 2,499	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 39% 35-44: 8% 13-17: 3%	Largest: 18-24 (47%); next: 25-34 (39%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (13%) NETHERLANDS (9%) UNITED KINGDOM (8%) BRAZIL (7%) SPAIN (6%)	Top regions: UNITED STATES (13%), NETHERLANDS (9%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 415 avg likes/post · Tiktok: 952 avg views/post · Youtube: 1,547 avg views/post	Best reach: Youtube 1,547 avg views; best engagement: Instagram 415 avg likes

Top Brand Affinities

Trancefamily

Score: 66.09

Mixcloud

Score: 61.13

Pioneer

Score: 60.38

Tomorrowland

Score: 41.86

Ableton

Score: 29.16

Amazon Music

Score: 26.07

MOOG

Score: 21.47

SoundCloud

Score: 13.60

Sennheiser

Score: 13.34

Efteling

Score: 12.05

Grey Goose

Score: 11.87

Akai

Score: 11.45

Brand	Category	Score
Trancefamily		66.09
Mixcloud		61.13
Pioneer		60.38
Tomorrowland		41.86
Ableton		29.16
Amazon Music		26.07
MOOG		21.47
SoundCloud		13.60
Sennheiser		13.34
Efteling		12.05
Grey Goose		11.87
Akai		11.45
KLM		10.89
Pro Tools		10.69
Beats Electronics		8.23
Moët & Chandon		7.41
Atmos		6.92
Stüssy		6.00
Amstel		5.43
Spotify Music		5.36
Bacardi		4.70
iHeartRadio Music Awards		4.25
Heineken		4.08
ASOS		4.08
Coachella		3.74
Red Bull		3.62
MTV		3.46
Dr. Martens		3.25
Hennessy		2.95
Emporium		2.71
Jack Daniels		2.65
NBC		2.56
Grand Theft Auto		2.51
Lollapalooza		2.45
Budweiser		2.41
Guess		2.37
Timberland		2.33
Garnier		2.28
Ray-Ban		2.17
FIFA		2.13
Bershka		2.10
Aperol		2.04
UFC		1.94
Call of Duty		1.91
Armani		1.89
musical.ly		1.85
Gymshark		1.82
Los Angeles Lakers		1.80
Sony		1.80
NBA		1.78