Shellac
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,650
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-29 18:55:48 UTC
Genres
Biography
Formed as a collaboration between Albini and Trainer, Shellac emerged from Chicago's underground scene, with a sound characterized by fractured guitar tones and unconventional song structures. The band's deliberate pace of touring and recording, coupled with their refusal to conform to industry pressures, cemented their reputation as fiercely independent artists. With a legacy spanning albums like At Action Park and Terraform, Shellac's impact on alternative music endures, despite their unexpected disbandment following Albini's untimely passing in 2024.
Shellac indexes high with fans in the 45-64 range in UNITED STATES, JAPAN, BRAZIL. The skew is heavily male (77%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 1,480 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Shellac when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,650 · Engagements 18 · Rate 1.1% Posts 400 · Views 1,480 · Avg Likes 15 · Avg Comments 2 · Avg Views 1,480 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 41% 25-34: 24% 35-44: 22% 18-24: 11% |
Largest: 45-64 (41%); next: 25-34 (24%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (25%) JAPAN (10%) BRAZIL (8%) FRANCE (8%) UNITED KINGDOM (8%) |
Top regions: UNITED STATES (25%), JAPAN (10%), BRAZIL (8%) |
| Platform Engagement | Youtube: 1,480 avg views/post | Best reach: Youtube 1,480 avg views; best engagement: Youtube 15 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
|
Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
|
||
Official Profiles
Login to view Contact
LoginArtist: Shellac
The map shows every radio station that aired Shellac today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
