Sheila on 7 Brand Affinity ranks highest Oppo at 22.55% . Very Strong. Score DMDB 67.09% | Fanbase 63.55%

Sheila on 7 — pop artist from ID.

Formed in Yogyakarta, Indonesia in 1996, Sheila on 7 was a rock and pop band that experienced several lineup changes during their career. They signed with Sony…

Sheila on 7

Recognizable

Country: ID | Gender: male | Artist ID: 11e81bcc-a156-a48c-939f-a0369fe50396

Find Artist

Genres

poppopindonesian poprockindonesian alternative rockrockalternative rockpop rock

Influential: 67.09% Fanbase: 63.55% Trending: 68.86%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 22.55% • Very Strong

As of 2025-09-10

2,199,413

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.09% | Fanbase 63.55% | Trending 68.86% | CAREER STAGE: MAINSTREAM

Biography

Formed in Yogyakarta, Indonesia in 1996, Sheila on 7 was a rock and pop band that experienced several lineup changes during their career. They signed with Sony and released their debut album, "Sheila on 7," in 1999, which gained popularity in neighboring countries such as Malaysia and Singapore. The band continued to release albums, including a Best Of compilation in 2005 and the full-length "507" in 2006. In 2007, Sheila on 7's music was showcased in a compilation release titled "Sheila on 7 Karaoke Hits, Vol. 1."

Report Date: 2025-09-10

Sheila on 7 cuts through with 18-24 & 25-34 audiences and consistency across INDONESIA, MALAYSIA, UNITED STATES. A heavily male (65%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 28,283 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Oppo, Garuda Indonesia, Jafra, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sheila on 7 score 1.57% — Moderate bucket.

Brand: OppoBrand: Garuda IndonesiaBrand: Jafra

Followers:2,199,413

Engagements:34,582

Rate:1.6%

Posts:499

Avg Likes:34,450

Avg Comments:363

Avg Views:33,795

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,199,413 · Engagements 34,582 · Rate 1.6% Posts 499 · Views 33,795 · Avg Likes 34,450 · Avg Comments 363 · Avg Views 33,795	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 37% 13-17: 8% 35-44: 4%	Largest: 18-24 (50%); next: 25-34 (37%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	INDONESIA (96%) MALAYSIA (2%) UNITED STATES (1%) JAPAN (0%) CHINA (0%)	Top regions: INDONESIA (96%), MALAYSIA (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 33,273 avg likes/post · Tiktok: 5,512 avg views/post · Youtube: 28,283 avg views/post	Best reach: Youtube 28,283 avg views; best engagement: Instagram 33,273 avg likes

Top Brand Affinities

Oppo

Score: 22.55

Garuda Indonesia

Score: 22.19

Jafra

Score: 11.77

Daihatsu

Score: 9.08

Yakult

Score: 8.47

Xiaomi

Score: 5.22

ASUS

Score: 3.63

Petronas

Score: 3.61

Oriflame

Score: 3.60

Carrefour

Score: 3.32

Bajaj

Score: 3.32

Preloved

Score: 3.31

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Top Brand Affinities

Brand	Category	Score
Oppo		22.55
Garuda Indonesia		22.19
Jafra		11.77
Daihatsu		9.08
Yakult		8.47
Xiaomi		5.22
ASUS		3.63
Petronas		3.61
Oriflame		3.60
Carrefour		3.32
Bajaj		3.32
Preloved		3.31
Hot Wheels		3.20
Gundam		3.15
Fujifilm		3.12
Tupperware Brands		3.04
Pizza Hut		2.82
Yamaha		2.60
Snapseed		2.58
UNIQLO		2.40
Suzuki		2.37
A Game of Tones		2.36
Transformers		2.12
Honda		2.10
Mitsubishi Motors		2.01
Nokia		1.93
Universal		1.92
Volvo		1.79
Samsung Group		1.59
Converse		1.58
Sony		1.57
Vans		1.54
Mitsubishi		1.36
New Balance		1.34
Canon		1.31
Hyundai		1.05
National Geographic		1.04
Toyota		1.02
Maybelline		1.01
GoPro		1.00
McDonald's		1.00
Adobe		0.95
musical.ly		0.89
Spotify Music		0.83
Google		0.83
Lego		0.80
Levi's		0.79
Travelgram		0.79
Nikon		0.78
H&M		0.76