She & Him

She & Him — pop artist from US.

She & Him, consisting of indie folk artist M. Ward and actress/singer/songwriter Zooey Deschanel, debuted in 2008 with Volume One, showcasing Deschanel as a…

Influence: 61.89% Fanbase: 53.48% Trending: 66.10% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

ModCloth • 67.55% • Very Strong

As of 2025-09-09

145,417

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:31:42 UTC

Genres

popindie poppopalternativealternativeamericanhollywoodfolk & traditionalanti-folk

Biography

She & Him, consisting of indie folk artist M. Ward and actress/singer/songwriter Zooey Deschanel, debuted in 2008 with Volume One, showcasing Deschanel as a singer/songwriter. Their subsequent albums, Volume Two and Three, along with holiday releases, garnered critical acclaim and commercial success. In 2022, they released Melt Away: A Tribute to Brian Wilson, featuring covers of Beach Boys and Brian Wilson classics.

The duo's collaboration began during the filming of The Go-Getter in 2007 when Deschanel and Ward recorded a duet. They later recorded original songs in Ward's studio, leading to the creation of Volume One. The album's success led to a series of releases, including a Christmas album and a covers album with Columbia Records. Their discography showcases a blend of vintage pop influences and analog production techniques, culminating in their tribute to Brian Wilson in 2022.

Top Brand Affinities

Report Date: 2025-09-09

She & Him has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, MEXICO, BRAZIL. A heavily female (62%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 5,325 avg views per post, and Instagram keeps engagement compounding. Audience overlap with ModCloth, Lucasfilm, Madewell signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist She & Him score 1.54% — Moderate bucket.

Brand: ModClothBrand: LucasfilmBrand: Madewell

Followers:145,417

Engagements:2,243

Rate:1.5%

Posts:217

Avg Likes:2,233

Avg Comments:34

Avg Views:5,325

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 145,417 · Engagements 2,243 · Rate 1.5% Posts 217 · Views 5,325 · Avg Likes 2,233 · Avg Comments 34 · Avg Views 5,325	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 35-44: 7% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (27%) MEXICO (8%) BRAZIL (8%) INDONESIA (6%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (27%), MEXICO (8%), BRAZIL (8%)
Platform Engagement	Instagram: 2,126 avg likes/post · Youtube: 5,325 avg views/post	Best reach: Youtube 5,325 avg views; best engagement: Instagram 2,126 avg likes

Top Brand Affinities

ModCloth

Score: 67.55

Lucasfilm

Score: 11.26

Madewell

Score: 10.54

Anthropologie

Score: 9.85

Barbie

Score: 9.35

Glossier

Score: 8.06

T.J. Maxx

Score: 7.31

Summit Entertainment

Score: 7.06

Target

Score: 6.91

DeLorean Motor Company

Score: 6.77

Free People

Score: 6.75

OLD NAVY

Score: 6.68

Brand	Category	Score
ModCloth		67.55
Lucasfilm		11.26
Madewell		10.54
Anthropologie		9.85
Barbie		9.35
Glossier		8.06
T.J. Maxx		7.31
Summit Entertainment		7.06
Target		6.91
DeLorean Motor Company		6.77
Free People		6.75
OLD NAVY		6.68
Hot Topic		6.55
Coors		6.51
Verizon		5.37
Kate Spade		5.36
Pacific Northwest Wonderland		5.31
Walgreens		5.30
Showtime		5.25
Dr. Martens		4.94
HomeGoods		4.84
The Home Depot		4.78
Kroger		4.71
Taco Bell		4.61
Columbia Pictures		4.60
Kickstarter		4.09
Urban Outfitters		4.05
PetSmart		3.99
Chick-fil-A		3.97
NORDSTROM		3.83
Paramount Pictures		3.75
Star Wars		3.74
Babybump		3.71
Coachella		3.69
Polaroid		3.59
Airbnb		3.53
Fujifilm		3.45
Pixar		3.40
AMC		3.35
HBO		3.33
BBC		3.29
Guinness		3.26
Lollapalooza		3.19
NBC		3.17
Leica		3.07
Nickelodeon		3.06
Costco		3.03
Prismacolor		2.99
Baileys		2.95
Lush		2.81