Shay Lia

Shay Lia — pop artist from CA.

Born in France and raised in Djibouti, Shay Lia is a versatile and visionary artist known for blending cultural influences into a contemporary sound that…

Influence: 55.48% Fanbase: 30.90% Trending: 67.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 37.45% • Very Strong

As of 2025-09-09

157,636

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:07:10 UTC

Genres

popcanadian popmontreal indier&b, funk & soulindie soulalternative r&bchill r&bindie r&br&b/soulcanadian contemporary r&bcontemporary r&b

Biography

Born in France and raised in Djibouti, Shay Lia is a versatile and visionary artist known for blending cultural influences into a contemporary sound that resonates globally. Her intentional and soulful music draws from multiple genres, showcasing her self-discovery journey in a concise, sonic and visual narrative. Shay's EP "Solaris" garnered critical acclaim and a Juno Award nomination, deepening her connection with audiences worldwide and receiving coverage in top publications like Vogue and Essence.

Following the success of her debut project "Dangerous," which earned her a Polaris Prize nomination and praise from Michelle Obama, Shay Lia continues to captivate fans with her latest LP "FACETS." Released recently, the album promises to showcase her unique style, meticulous composition, and worldliness, offering listeners a multifaceted and global musical experience.

Top Brand Affinities

Report Date: 2025-09-09

Shay Lia commands interest from 18-24 & 25-34 audiences in UNITED STATES, CANADA, BRAZIL. With a male-leaning (52%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (7,353 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Shea Moisture, Akai points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shay Lia score 0.61% — Low bucket.

Brand: MixcloudBrand: Shea MoistureBrand: Akai

Followers:157,636

Engagements:964

Rate:0.6%

Posts:844

Avg Likes:946

Avg Comments:41

Avg Views:8,184

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 157,636 · Engagements 964 · Rate 0.6% Posts 844 · Views 8,184 · Avg Likes 946 · Avg Comments 41 · Avg Views 8,184	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 39% 35-44: 7% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (39%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (36%) CANADA (8%) BRAZIL (7%) UNITED KINGDOM (7%) FRANCE (7%)	Top regions: UNITED STATES (36%), CANADA (8%), BRAZIL (7%)
Platform Engagement	Instagram: 600 avg likes/post · Tiktok: 7,353 avg views/post · Youtube: 831 avg views/post	Best reach: Tiktok 7,353 avg views; best engagement: Instagram 600 avg likes

Top Brand Affinities

Mixcloud

Score: 37.45

Shea Moisture

Score: 29.90

Akai

Score: 25.63

Ableton

Score: 24.43

MOOG

Score: 19.94

Kinky-Curly

Score: 18.77

Nasty Gal

Score: 16.69

Amazon Music

Score: 14.54

Steve Madden

Score: 14.51

Pioneer

Score: 13.56

SoundCloud

Score: 13.54

Pro Tools

Score: 13.02

Brand	Category	Score
Mixcloud		37.45
Shea Moisture		29.90
Akai		25.63
Ableton		24.43
MOOG		19.94
Kinky-Curly		18.77
Nasty Gal		16.69
Amazon Music		14.54
Steve Madden		14.51
Pioneer		13.56
SoundCloud		13.54
Pro Tools		13.02
Depop		12.55
Coach		11.57
MISSGUIDED		11.07
boohoo		10.91
Jean Paul Gaultier		10.67
Glossier		9.83
REVOLVE		9.81
Accor Hotels		9.61
Beats Electronics		9.21
ULTA Beauty		8.26
Maison Margiela		7.86
Acne Studios		7.55
Free People		7.32
Spotify Music		7.23
Barbie		6.66
Fenty beauty		6.60
Marshalls		6.55
JACQUEMUS		6.37
Coachella		5.96
Kodak		5.65
ASOS		5.61
Hennessy		5.49
Macy's		5.46
Urban Outfitters		5.26
Champion		5.18
Lollapalooza		4.93
Stüssy		4.70
NORDSTROM		4.68
Loewe		4.65
iHeartRadio Music Awards		4.55
OLD NAVY		4.19
Carhartt		4.10
MTV		3.98
Dr. Martens		3.76
Garnier		3.62
Vogue		3.54
Miu Miu		3.51
Lancôme		3.44