Shay

Shay — pop artist from FR.

Shay, a rapper from Brussels, gained attention after her appearance on the rap show Nouvelle École and the success of her single "Jolie Go." Following this,…

Influence: 55.85% Fanbase: 40.18% Trending: 63.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Courrèges • 60.55% • Very Strong

As of 2025-09-11

1,984,138

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:31:02 UTC

Genres

poppopfrancotonpop urbainehip-hop & raphip-hop/rapfrench hip hopcontemporary hip hophip hopreggaereggaeelectronicdance

Biography

Shay, a rapper from Brussels, gained attention after her appearance on the rap show Nouvelle École and the success of her single "Jolie Go." Following this, she released the highly anticipated track "Commando." Her latest single, "Sans Cœur," featuring Niska, is now out for listeners to enjoy.

Top Brand Affinities

Report Date: 2025-09-11

Shay indexes high with fans in the 18-24 range in FRANCE, BELGIUM, MOROCCO. The skew is female-leaning (53%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 19,999 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Courrèges, Accor Hotels, Monoprix, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Shay when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shay score 3.38% — Very Strong bucket.

Brand: CourrègesBrand: Accor HotelsBrand: Monoprix

Followers:1,984,138

Engagements:67,105

Rate:3.4%

Posts:69

Avg Likes:67,074

Avg Comments:506

Avg Views:19,999

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,984,138 · Engagements 67,105 · Rate 3.4% Posts 69 · Views 19,999 · Avg Likes 67,074 · Avg Comments 506 · Avg Views 19,999	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 29% 13-17: 8% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (29%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	FRANCE (60%) BELGIUM (6%) MOROCCO (5%) UNITED STATES (3%) CONGO - KINSHASA (3%)	Top regions: FRANCE (60%), BELGIUM (6%), MOROCCO (5%)
Platform Engagement	Instagram: 65,778 avg likes/post · Tiktok: 0 avg views/post · Youtube: 19,999 avg views/post	Best reach: Youtube 19,999 avg views; best engagement: Instagram 65,778 avg likes

Top Brand Affinities

Courrèges

Score: 60.55

Accor Hotels

Score: 28.51

Monoprix

Score: 26.61

Galeries Lafayette

Score: 26.45

Jean Paul Gaultier

Score: 21.35

Sandro

Score: 17.51

Maison Margiela

Score: 14.26

Acne Studios

Score: 14.11

Palm Angels

Score: 13.18

Zalando

Score: 12.90

Loewe

Score: 12.02

Nasty Gal

Score: 11.91

Brand	Category	Score
Courrèges		60.55
Accor Hotels		28.51
Monoprix		26.61
Galeries Lafayette		26.45
Jean Paul Gaultier		21.35
Sandro		17.51
Maison Margiela		14.26
Acne Studios		14.11
Palm Angels		13.18
Zalando		12.90
Loewe		12.02
Nasty Gal		11.91
Ellesse		11.36
Marni		10.37
Calzedonia		10.00
Lacoste		9.42
Alexander McQueen		8.85
Foot Locker		8.27
boohoo		7.84
JACQUEMUS		7.55
Vivienne Westwood		7.38
OOTD Magazine		6.73
KARL LAGERFELD		6.54
Longchamp		6.40
MISSGUIDED		6.38
ASOS		6.36
Bershka		6.16
Christian Louboutin		6.13
Pull&Bear		6.11
Elle Magazine		5.75
Fenty beauty		5.69
Champion		5.22
Kiko		5.06
Miu Miu		5.05
Dsquared		5.02
BALMAIN		5.02
UGG		4.74
Carrefour		4.59
Garnier		4.53
Versace		4.51
Kodak		4.04
Zara		4.02
Timberland		3.82
Urban Outfitters		3.73
Balenciaga		3.71
Marc Jacobs		3.68
Polo Ralph Lauren		3.65
Ferragamo		3.62
Lollapalooza		3.62
Primark		3.52