Shawn Mendes Brand Affinity ranks highest Movistar at 4.42% . Very Strong. Score DMDB 84.02% | Fanbase 88.52%

Shawn Mendes — pop artist from CA.

Shawn Mendes, a Canadian pop singer/songwriter, gained international recognition with his debut single "Life of the Party" in 2014. Born and raised in…

Shawn Mendes

Superstar

Country: CA | Gender: male | Artist ID: 11e81bc2-a78f-b7bc-a66a-a0369fe50396

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Genres

popdance poppoppost-teen popviral popcanadian popmainstream pop

Influential: 84.02% Fanbase: 88.52% Trending: 81.77%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 4.42% • Very Strong

As of 2025-09-10

110,074,412

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 84.02% | Fanbase 88.52% | Trending 81.77% | CAREER STAGE: SUPERSTAR

Biography

Shawn Mendes, a Canadian pop singer/songwriter, gained international recognition with his debut single "Life of the Party" in 2014. Born and raised in Pickering, Ontario, Mendes taught himself guitar at 14 and garnered a following through cover songs posted online. His debut album, Handwritten (2015), topped charts in the U.S. and Canada, with hit singles like "Stitches." Subsequent releases, including Shawn Mendes (2018) and Wonder (2020), continued his success, with collaborations like "Señorita" with Camila Cabello.

Mendes' musical journey extended to acting and voice work, such as his involvement in the film Lyle, Lyle, Crocodile (2022) and the climate change-inspired single "What the Hell Are We Dying For?" released in 2023. His accolades include Juno and Grammy nominations, reflecting his impact on the pop music scene.

Report Date: 2025-09-10

Shawn Mendes performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, INDIA. Audience composition is heavily female (63%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 2,150,000 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Movistar, Kmart, Coach, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Shawn Mendes is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shawn Mendes score 0.81% — Low bucket.

Brand: MovistarBrand: KmartBrand: Coach

Followers:110,074,412

Engagements:888,179

Rate:0.8%

Posts:3,202

Avg Likes:868,014

Avg Comments:6,880

Avg Views:2,230,001

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 110,074,412 · Engagements 888,179 · Rate 0.8% Posts 3,202 · Views 2,230,001 · Avg Likes 868,014 · Avg Comments 6,880 · Avg Views 2,230,001	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 22% 13-17: 12% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (17%) BRAZIL (11%) INDIA (9%) INDONESIA (7%) PHILIPPINES (4%)	Top regions: UNITED STATES (17%), BRAZIL (11%), INDIA (9%)
Platform Engagement	Instagram: 644,642 avg likes/post · Tiktok: 2,150,000 avg views/post · Youtube: 80,001 avg views/post	Best reach: Tiktok 2,150,000 avg views; best engagement: Instagram 644,642 avg likes

Top Brand Affinities

Movistar

Score: 4.42

Kmart

Score: 4.32

Coach

Score: 4.17

Selfiegram

Score: 4.07

CBS Television Studios

Score: 2.98

Urban Outfitters

Score: 2.81

CBS

Score: 2.64

Pizza Lover

Score: 2.55

NBC

Score: 2.48

MTV

Score: 2.22

Lollapalooza

Score: 2.03

Sunnies Studios

Score: 1.98

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Top Brand Affinities

Brand	Category	Score
Movistar		4.42
Kmart		4.32
Coach		4.17
Selfiegram		4.07
CBS Television Studios		2.98
Urban Outfitters		2.81
CBS		2.64
Pizza Lover		2.55
NBC		2.48
MTV		2.22
Lollapalooza		2.03
Sunnies Studios		1.98
ASOS		1.85
Make Up For Ever		1.83
Bershka		1.80
Sephora		1.79
shein		1.76
Lacoste		1.66
Versace		1.65
Victoria's Secret		1.65
SheInside		1.55
Calvin Klein		1.54
Forever 21		1.54
Gymshark		1.43
Coachella		1.43
Pepsi		1.43
Snapseed		1.42
H&M		1.39
NYX Cosmetics		1.38
Vogue		1.32
L'Oréal Paris		1.29
Puma		1.27
Pixar		1.22
Airbnb		1.21
Polaroid		1.21
Netflix		1.20
Walt Disney		1.20
Bellagio		1.19
Urban Decay Cosmetics		1.18
Christian Dior		1.16
National Geographic		1.15
Starbucks		1.10
Polo Ralph Lauren		1.10
Guinness		1.09
Beats Electronics		1.09
Chipotle Mexican Grill		1.08
SoundCloud		1.08
HBO		1.08
Universal		1.06
musical.ly		1.06