Shawn Hook

Shawn Hook — pop artist from CA.

Pop singer-songwriter Shawn Hook has triumphed over tonsil cancer and is making a comeback with his upcoming single, “Magic,” under his new label, Infinity &…

Influence: 52.26% Fanbase: 29.86% Trending: 63.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Holt Renfrew • 91.66% • Very Strong

As of 2025-09-10

115,670

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:35:26 UTC

Genres

poppopcanadian popmainstream pop

Biography

Pop singer-songwriter Shawn Hook has triumphed over tonsil cancer and is making a comeback with his upcoming single, “Magic,” under his new label, Infinity & Recordings. Despite a challenging year, Shawn is in remission and plans to rebuild his vocal strength for future touring.

In 2023, Shawn faced his toughest year battling cancer but found solace in new projects, such as collaborating on tracks like “Out of My Head” with the Banker Boys and a charity cover of “Last Christmas” with Virginia To Vegas & Friends. Looking ahead to 2024, Shawn is determined to use his second chance to revitalize his music career and inspire others with his personal story of resilience.

Top Brand Affinities

Report Date: 2025-09-10

Shawn Hook maintains consistent pull among 18-24 & 25-34 audiences across CANADA, UNITED STATES, BRAZIL. The audience leans heavily female (68%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 316 avg views per post; Instagram functions as the community touchpoint. Affinity with Holt Renfrew, Hudson's Bay, Scotiabank makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shawn Hook score 0.17% — Low bucket.

Brand: Holt RenfrewBrand: Hudson's BayBrand: Scotiabank

Followers:115,670

Engagements:191

Rate:0.2%

Posts:2,271

Avg Likes:191

Avg Comments:7

Avg Views:562

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 115,670 · Engagements 191 · Rate 0.2% Posts 2,271 · Views 562 · Avg Likes 191 · Avg Comments 7 · Avg Views 562	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 25% 13-17: 9% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	CANADA (24%) UNITED STATES (22%) BRAZIL (5%) INDIA (4%) UNITED KINGDOM (4%)	Top regions: CANADA (24%), UNITED STATES (22%), BRAZIL (5%)
Platform Engagement	Instagram: 175 avg likes/post · Tiktok: 316 avg views/post · Youtube: 246 avg views/post	Best reach: Tiktok 316 avg views; best engagement: Instagram 175 avg likes

Top Brand Affinities

Holt Renfrew

Score: 91.66

Hudson's Bay

Score: 62.77

Scotiabank

Score: 38.82

Live Nation

Score: 31.01

Tim Hortons

Score: 18.15

iHeartRadio Music Awards

Score: 15.54

Air Canada

Score: 13.36

Amazon Music

Score: 12.89

REVOLVE

Score: 12.52

Barbie

Score: 10.35

NHL

Score: 9.23

Pro Tools

Score: 8.79

Brand	Category	Score
Holt Renfrew		91.66
Hudson's Bay		62.77
Scotiabank		38.82
Live Nation		31.01
Tim Hortons		18.15
iHeartRadio Music Awards		15.54
Air Canada		13.36
Amazon Music		12.89
REVOLVE		12.52
Barbie		10.35
NHL		9.23
Pro Tools		8.79
Ableton		7.78
Hot Topic		6.88
Lululemon Athletica		6.51
MTV		6.18
NBC		6.10
Free People		5.78
Budweiser		5.73
American Eagle		5.42
Coachella		5.29
Steve Madden		4.86
Coach		4.61
Paramount Pictures		4.50
TOM FORD		4.19
Coors		4.00
OLD NAVY		3.98
Nickelodeon		3.90
CBS		3.86
NORDSTROM		3.84
CBS Television Studios		3.53
Urban Outfitters		3.52
Uber		3.46
ABC		3.45
Kate Spade		3.34
Spotify Music		3.30
Summit Entertainment		3.27
NARS Cosmetics		3.17
Leica		3.15
Victoria's Secret		3.15
Sunnies Studios		3.15
Abercrombie & Fitch		3.07
Dolce & Gabbana		2.98
Columbia Pictures		2.87
Kylie Cosmetics		2.86
Sephora		2.82
Fenty beauty		2.77
Showtime		2.74
Martini		2.74
Aperol		2.70