Shane Smith & the Saints

Shane Smith & the Saints

Country: US

Influence: 54.29% Fanbase: 36.01% Trending: 63.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 71.09% • Very Strong

As of 2025-09-10

271,528

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:02:52 UTC

Genres

countrycountrytexas countryred dirtcontemporary countryamericanroots americana

Biography

Shane Smith & the Saints' latest album, Norther, draws inspiration from the band's decade-long journey on the road, blending country, folk, and rock influences into a vibrant tapestry of American roots music. The album showcases the group's growth and raw energy, culminating in notable achievements such as headlining shows at renowned venues like Red Rocks Amphitheater and the Ryman Auditorium, as well as a feature on the popular TV series Yellowstone. Despite their success, Shane Smith acknowledges that the band's independent spirit drives them to continue pushing boundaries and exploring new horizons in their musical journey.

Shane Smith & the Saints Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Shane Smith & the Saints reliably reaches 25-34 & 18-24 audiences in UNITED STATES, CANADA, BRAZIL. The base is heavily male (71%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (4,774 avg views per post); Instagram layers on depth and replies. The audience sits near Houston Livestock Show and Rodeo, Ariat, Miller Lite, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Shane Smith & the Saints score 0.80%Low bucket.
Brand: Houston Livestock Show and RodeoBrand: AriatBrand: Miller Lite
Followers:271,528
Engagements:2,175
Rate:0.8%
Posts:2,944
Views:6,503
Avg Likes:2,125
Avg Comments:35
Avg Views:6,503

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 271,528 · Engagements 2,175 · Rate 0.8%
Posts 2,944 · Views 6,503 · Avg Likes 2,125 · Avg Comments 35 · Avg Views 6,503
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 38%
18-24: 24%
35-44: 22%
45-64: 14%
Largest: 25-34 (38%); next: 18-24 (24%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0%
Skews male (71%)
Top Countries UNITED STATES (73%)
CANADA (3%)
BRAZIL (3%)
UNITED KINGDOM (2%)
NIGERIA (2%)
Top regions: UNITED STATES (73%), CANADA (3%), BRAZIL (3%)
Platform Engagement Instagram: 1,563 avg likes/post · Tiktok: 4,774 avg views/post · Youtube: 1,729 avg views/post Best reach: Tiktok 4,774 avg views; best engagement: Instagram 1,563 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo
Score: 71.09
Ariat
Score: 58.07
Miller Lite
Score: 44.26
Coors
Score: 29.40
RAM Trucks
Score: 18.52
Southwest Airlines
Score: 14.73
Arc'teryx
Score: 11.97
Barstool Sports
Score: 11.83
Dr Pepper
Score: 11.54
Margaritaville
Score: 11.53
Stihl
Score: 10.78
Bud Light
Score: 10.43
Brand Category Score
Houston Livestock Show and Rodeo 71.09
Ariat 58.07
Miller Lite 44.26
Coors 29.40
RAM Trucks 18.52
Southwest Airlines 14.73
Arc'teryx 11.97
Barstool Sports 11.83
Dr Pepper 11.54
Margaritaville 11.53
Stihl 10.78
Bud Light 10.43
Titleist 10.07
Carhartt 9.70
Crossfit 8.95
United 8.30
Chick-fil-A 7.98
Busch 7.61
Amazon Music 7.25
Verizon 7.22
Bonneville 7.21
Free People 6.96
Cadillac 6.34
Gillette 6.34
Jameson 5.53
GMC 5.37
Kroger 5.29
Pacific Northwest Wonderland 5.23
Target 4.95
The Home Depot 4.85
Anthropologie 4.55
Monster Beverage 4.52
Taco Bell 4.45
Jeep 4.37
NBC 4.31
Budweiser 4.30
Paramount Pictures 4.20
OLD NAVY 4.07
Leica 3.82
ESPN 3.82
NORDSTROM 3.69
Gatorade 3.67
Walmart 3.64
American Eagle 3.60
Spotify Music 3.58
Lululemon Athletica 3.56
Under Armour 3.43
Ford 3.42
Showtime 3.31
Harley-Davidson 3.29

Official Profiles

Login to view Contact

Login

Artist: Shane Smith & the Saints

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Shane Smith & the Saints today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 03:00 UTC Lainey Wilson, Shane Smith & the Saints T-Mobile Arena Las Vegas, United States
2026-01-28 03:00 UTC Mile 0 Festival 2026 Truman Waterfront Park Key West, United States
2026-02-21 03:00 UTC Shane Smith & the Saints, Ken Pomeroy, Wade Forster Ryman Auditorium Nashville, United States
2026-02-22 03:00 UTC Ray Wylie Hubbard, Shane Smith & the Saints, Ken Pomeroy Ryman Auditorium Nashville, United States
2026-02-28 08:00 UTC Shane Smith & the Saints San Antonio Stock Show & Rodeo San Antonio, United States
2026-03-01 03:00 UTC Shane Smith & the Saints San Antonio rodeo San Antonio, United States
2026-04-11 07:00 UTC Shane Smith And The Saints Boone Pickens Stadium Stillwater, United States

Trending Artist