Shallou.

Shallou. — pop artist from US.

Shallou, the stage name for electronic music producer, singer, and songwriter Joe Boston from Washington D.C., began his project in a college dorm room in New…

Influence: 59.60% Fanbase: 42.52% Trending: 68.14% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

185,529

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-30 15:18:59 UTC

Genres

popindie poptimismindie poppopr&b, funk & soulvapor soulelectronicnew french touchtropical houseelectronicelectropopdance

Biography

Shallou, the stage name for electronic music producer, singer, and songwriter Joe Boston from Washington D.C., began his project in a college dorm room in New Orleans and has since evolved into an internationally recognized act. Known for his serene production with subtle dance influences, Shallou has performed at major festivals like Coachella and Lollapalooza and has sold out renowned venues across the US. Collaborating with a diverse range of artists in the pop and electronic scenes, Shallou has earned a prominent position in the "chill" electronic genre with Billboard Dance chart hits and regular plays on Sirius XM. His current sound features emotive vocals layered over a unique fusion of house, ambient, and pop elements.

Top Brand Affinities

Report Date: 2025-09-09

Shallou. connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, INDIA, INDONESIA. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 5,415 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Shallou. moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shallou. score 0.24% — Low bucket.

Followers:185,529

Engagements:441

Rate:0.2%

Posts:404

Avg Likes:410

Avg Comments:27

Avg Views:6,539

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 185,529 · Engagements 441 · Rate 0.2% Posts 404 · Views 6,539 · Avg Likes 410 · Avg Comments 27 · Avg Views 6,539	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 37% 35-44: 6% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (37%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (18%) INDIA (15%) INDONESIA (7%) BRAZIL (4%) CANADA (3%)	Top regions: UNITED STATES (18%), INDIA (15%), INDONESIA (7%)
Platform Engagement	Tiktok: 1,124 avg views/post · Youtube: 5,415 avg views/post	Best reach: Youtube 5,415 avg views; best engagement: Youtube 308 avg likes