Shakthisree Gopalan Brand Affinity ranks highest Infosys at 25.47% . Very Strong. Score DMDB 59.35% | Fanbase 46.53%

Shakthisree Gopalan — pop artist from IN.

Shakthisree Gopalan is a recording artist, performing artist, and singer-songwriter known for her work with acclaimed composers in the Indian Film Music…

Shakthisree Gopalan

Recognizable

Country: IN | Gender: female | Artist ID: 11e81bba-6246-4052-a997-a0369fe50396

Find Artist

Genres

poptamil poppopasianmodern bollywoodmollywoodtamil

Influential: 59.35% Fanbase: 46.53% Trending: 65.76%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Infosys • 25.47% • Very Strong

As of 2025-09-10

717,003

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 59.35% | Fanbase 46.53% | Trending 65.76% | CAREER STAGE: MAINSTREAM

Biography

Shakthisree Gopalan is a recording artist, performing artist, and singer-songwriter known for her work with acclaimed composers in the Indian Film Music Industry, including A.R. Rahman, Anirudh Ravichander, and Harris Jeyaraj. She has sung in multiple Indian languages and has recorded over 100 songs for Indian film soundtracks. Gopalan has received various awards for her contributions to the industry.

Since 2008, Gopalan has independently released her original music and has been featured on platforms such as BBC Asian Network Radio and Apple Music Newsletter. She was previously the lead vocalist and songwriter for Chennai-based bands Off The Record and The Pyjama Conspiracy. Gopalan's songwriting style is characterized by honest storytelling and lush vocal harmonies.

Report Date: 2025-09-10

Shakthisree Gopalan reaches 25-34 & 18-24 audiences concentrated in INDIA, MALAYSIA, SRI LANKA. The demographic tilt is heavily male (67%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 37,188 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Infosys, OnePlus, Mahindra suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shakthisree Gopalan score 5.19% — Very Strong bucket.

Brand: InfosysBrand: OnePlusBrand: Mahindra

Followers:717,003

Engagements:37,188

Rate:5.2%

Posts:1,222

Avg Likes:37,188

Avg Comments:138

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 717,003 · Engagements 37,188 · Rate 5.2% Posts 1,222 · Views 0 · Avg Likes 37,188 · Avg Comments 138 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 59% 18-24: 26% 35-44: 11% 13-17: 3%	Largest: 25-34 (59%); next: 18-24 (26%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	INDIA (73%) MALAYSIA (12%) SRI LANKA (3%) UNITED STATES (2%) UNITED ARAB EMIRATES (2%)	Top regions: INDIA (73%), MALAYSIA (12%), SRI LANKA (3%)
Platform Engagement	Instagram: 37,188 avg likes/post	best engagement: Instagram 37,188 avg likes

Top Brand Affinities

Infosys

Score: 25.47

OnePlus

Score: 24.25

Mahindra

Score: 12.56

Snapseed

Score: 8.13

Bajaj

Score: 6.87

Maruti

Score: 6.36

Genesis

Score: 5.82

KTM

Score: 5.71

Décathlon

Score: 5.31

Petronas

Score: 4.87

musical.ly

Score: 4.57

National Geographic

Score: 3.91

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Infosys		25.47
OnePlus		24.25
Mahindra		12.56
Snapseed		8.13
Bajaj		6.87
Maruti		6.36
Genesis		5.82
KTM		5.71
Décathlon		5.31
Petronas		4.87
musical.ly		4.57
National Geographic		3.91
Travelgram		3.80
Yamaha		3.44
G-shock		3.37
Lenovo		3.29
Pizza Hut		3.25
KFC		3.18
Nokia		3.13
Nikon		3.10
Canon		3.09
Ray-Ban		3.05
Cadbury		2.88
Geocaching		2.84
Adobe		2.74
Hyundai		2.60
Ducati		2.57
Sony		2.39
A Game of Tones		2.27
Beats Electronics		2.27
Samsung Group		2.11
Boeing		2.00
Maserati		1.91
Harley-Davidson		1.90
Marvel Entertainment		1.78
Rolex		1.76
Xiaomi		1.72
Transformers		1.70
Huawei		1.66
Apple		1.59
FIFA		1.50
GoPro		1.47
HBO		1.43
Suzuki		1.38
Land Rover		1.37
Mercedes-Benz		1.30
Spotify Music		1.27
Honda		1.19
Fujifilm		1.19
Puma		1.19