Shakka

Shakka — r&b, funk & soul artist from GB.

Shakka, a British RnB sensation with 250 million streams, has solidified his status as a lowkey legend in the music industry. After a series of successes…

Influence: 56.29% Fanbase: 35.90% Trending: 66.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 50.14% • Very Strong

As of 2025-09-09

219,899

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:31 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&bneo soulhip-hop & rapuk hip hop

Biography

Shakka, a British RnB sensation with 250 million streams, has solidified his status as a lowkey legend in the music industry. After a series of successes including platinum hits, writing for A-list artists, and winning two MOBO awards, he is now basking in the mainstream spotlight with his debut album 'Road Trip To Venus'. Drawing inspiration from icons like Jodeci and Lauryn Hill, Shakka is poised for a new chapter in his career, staying true to his RnB roots while collaborating with some of the UK's top talent.

Top Brand Affinities

Report Date: 2025-09-09

Shakka is a clear fit for 18-24 & 25-34 audiences with strength across UNITED KINGDOM, UNITED STATES, INDIA. The audience is heavily male (59%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (11,600 avg views per post); Instagram builds the community layer. Affinity data highlights ITV, Kurt Geiger, Mixcloud, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shakka score 1.69% — Moderate bucket.

Brand: ITVBrand: Kurt GeigerBrand: Mixcloud

Followers:219,899

Engagements:3,722

Rate:1.7%

Posts:244

Avg Likes:3,677

Avg Comments:99

Avg Views:15,672

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 219,899 · Engagements 3,722 · Rate 1.7% Posts 244 · Views 15,672 · Avg Likes 3,677 · Avg Comments 99 · Avg Views 15,672	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 33% 13-17: 7% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (33%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (42%) UNITED STATES (15%) INDIA (3%) FRANCE (3%) CANADA (2%)	Top regions: UNITED KINGDOM (42%), UNITED STATES (15%), INDIA (3%)
Platform Engagement	Instagram: 2,994 avg likes/post · Tiktok: 11,600 avg views/post · Youtube: 4,072 avg views/post	Best reach: Tiktok 11,600 avg views; best engagement: Instagram 2,994 avg likes

Top Brand Affinities

ITV

Score: 50.14

Kurt Geiger

Score: 32.60

Mixcloud

Score: 32.33

Sky Sports

Score: 21.73

boohoo

Score: 17.60

SUSHISAMBA

Score: 17.35

Selfridges

Score: 17.30

River Island

Score: 16.92

Amazon Music

Score: 16.31

MISSGUIDED

Score: 15.78

ASOS

Score: 15.57

Shea Moisture

Score: 14.69

Brand	Category	Score
ITV		50.14
Kurt Geiger		32.60
Mixcloud		32.33
Sky Sports		21.73
boohoo		17.60
SUSHISAMBA		17.35
Selfridges		17.30
River Island		16.92
Amazon Music		16.31
MISSGUIDED		15.78
ASOS		15.57
Shea Moisture		14.69
Vauxhall		14.34
Nasty Gal		13.09
Pioneer		12.18
All Saints		11.76
Akai		10.69
Sainsbury's		9.42
Pro Tools		9.10
BBC		8.86
SoundCloud		8.76
Next		8.54
Marks & Spencer		8.29
Foot Locker		8.21
New Era		7.99
Tate Modern		7.90
Ableton		7.79
JACQUEMUS		7.50
Beats Electronics		6.87
Topshop		6.82
Primark		6.47
Spotify Music		6.18
Clarks		6.15
Hennessy		5.67
Tesco		5.57
Vivienne Westwood		5.45
Dr. Martens		5.36
Alexander McQueen		5.34
Loewe		5.06
Harrods		4.94
Fenty beauty		4.76
Moncler		4.48
MTV		4.45
Superdry		4.39
Urban Outfitters		4.15
Timberland		3.91
Stüssy		3.80
Sneakerhead		3.78
Christian Louboutin		3.78
Puma		3.68