SHAED

SHAED — pop artist from US.

SHAED, consisting of Chelsea Lee and twin brothers Max and Spencer Ernst, navigated a whirlwind journey from their teenage beginnings in D.C. to the breakout…

Influence: 55.63% Fanbase: 40.76% Trending: 63.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 21.28% • Very Strong

As of 2025-09-09

587,732

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:44:35 UTC

Genres

poppopindie popmainstream popalternativealternativeelectronicelectropop

Biography

SHAED, consisting of Chelsea Lee and twin brothers Max and Spencer Ernst, navigated a whirlwind journey from their teenage beginnings in D.C. to the breakout success of their hit song "Trampoline" in 2018. Despite the unexpected fame, the trio faced challenges and sought a reset, leading to the creation of their sophomore album, "Spinning Out." This album reflects SHAED's core ethos, inspired by new love and parenthood, capturing snapshots of belonging and connection through moving ballads and energetic tracks like the lead single "Everybody Knows I'm High."

"Spinning Out" encapsulates SHAED's evolution through tumultuous times, showcasing their resilience as a family and musicians. From existential crises to beautiful life changes, the album serves as a testament to their identity and collaborative spirit, illustrating their journey of navigating trials, confusion, and hope over the years. Through this project, SHAED reaffirms their commitment to unity and shared exploration, culminating in a collection of songs that encapsulate their collective pursuit of meaning and connection.

Top Brand Affinities

Report Date: 2025-09-09

SHAED stands out with 18-24 & 25-34 audiences across UNITED STATES, INDIA, BRAZIL. The profile is male-leaning (50%), and content lands hardest on Youtube, where posts average 2,458 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, MOOG, iHeartRadio Music Awards, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes SHAED a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SHAED score 0.09% — Low bucket.

Brand: Live NationBrand: MOOGBrand: iHeartRadio Music Awards

Followers:587,732

Engagements:540

Rate:0.1%

Posts:1,191

Avg Likes:529

Avg Comments:43

Avg Views:4,379

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 587,732 · Engagements 540 · Rate 0.1% Posts 1,191 · Views 4,379 · Avg Likes 529 · Avg Comments 43 · Avg Views 4,379	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 28% 13-17: 8% 35-44: 7%	Largest: 18-24 (55%); next: 25-34 (28%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	UNITED STATES (29%) INDIA (16%) BRAZIL (6%) FRANCE (3%) INDONESIA (3%)	Top regions: UNITED STATES (29%), INDIA (16%), BRAZIL (6%)
Platform Engagement	Instagram: 375 avg likes/post · Tiktok: 1,921 avg views/post · Youtube: 2,458 avg views/post	Best reach: Youtube 2,458 avg views; best engagement: Instagram 375 avg likes

Top Brand Affinities

Live Nation

Score: 21.28

MOOG

Score: 14.80

iHeartRadio Music Awards

Score: 12.01

Verizon

Score: 11.87

Amazon Music

Score: 11.02

Pro Tools

Score: 9.05

Ableton

Score: 8.65

Lollapalooza

Score: 6.90

Pacific Northwest Wonderland

Score: 6.86

Bethesda Softworks

Score: 6.41

Coachella

Score: 5.89

NBC

Score: 5.86

Brand	Category	Score
Live Nation		21.28
MOOG		14.80
iHeartRadio Music Awards		12.01
Verizon		11.87
Amazon Music		11.02
Pro Tools		9.05
Ableton		8.65
Lollapalooza		6.90
Pacific Northwest Wonderland		6.86
Bethesda Softworks		6.41
Coachella		5.89
NBC		5.86
Anthropologie		5.77
Bud Light		5.51
FedEx		5.21
Free People		5.16
Kroger		4.84
MTV		4.79
American Airlines		4.55
Coors		4.54
Kickstarter		4.47
Spotify Music		4.46
Paramount Pictures		4.44
American Eagle		4.18
Taco Bell		4.17
Target		4.14
Urban Outfitters		4.13
NORDSTROM		4.02
OLD NAVY		3.96
Heinz		3.93
Pfizer		3.62
Showtime		3.61
NHL		3.56
Busch		3.30
Columbia Pictures		3.24
Lululemon Athletica		3.22
SoundCloud		3.20
Tomorrowland		2.96
ESPN		2.89
Prismacolor		2.89
Dr. Martens		2.87
Martini		2.76
Babybump		2.74
Nickelodeon		2.74
Beats Electronics		2.71
Budweiser		2.52
Kodak		2.51
Airbnb		2.47
Polaroid		2.43
Chipotle Mexican Grill		2.43