Shabba Ranks

Shabba Ranks — rock artist from JM.

Shabba Ranks, born Rexton Rawlston Fernando Gordon in Jamaica, rose to fame in the '80s with his distinctive voice and sexually explicit lyrics, becoming a…

Influence: 58.85% Fanbase: 37.29% Trending: 69.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Clarks • 17.70% • Very Strong

As of 2025-09-11

180,870

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:04:35 UTC

Genres

rocklovers rockreggaedancehallold school dancehallreggaereggae fusion

Biography

Shabba Ranks, born Rexton Rawlston Fernando Gordon in Jamaica, rose to fame in the '80s with his distinctive voice and sexually explicit lyrics, becoming a pioneer in dancehall music. Collaborations with artists like Maxi Priest and KRS-One propelled him to international success, earning him a Grammy and paving the way for future crossover acts like Shaggy and Sean Paul. His hit singles and albums in the early '90s solidified his status as a dancehall icon and sex symbol.

Ranks' high-profile duets and chart-topping albums, including As Raw as Ever and X-Tra Naked, showcased his commercial appeal and further elevated his career in the music industry. Despite a decline in popularity in the late '90s, his legacy as the first dancehall artist to win a Grammy and his influence on the genre's evolution remain undeniable.

Top Brand Affinities

Report Date: 2025-09-11

Shabba Ranks resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic is heavily male (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 4,182 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Clarks, Akai, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shabba Ranks score 5.16% — Very Strong bucket.

Brand: ClarksBrand: AkaiBrand: Mixcloud

Followers:180,870

Engagements:9,340

Rate:5.2%

Posts:638

Avg Likes:9,340

Avg Comments:416

Avg Views:4,182

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 180,870 · Engagements 9,340 · Rate 5.2% Posts 638 · Views 4,182 · Avg Likes 9,340 · Avg Comments 416 · Avg Views 4,182	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 24% 35-44: 23% 45-64: 6%	Largest: 25-34 (45%); next: 18-24 (24%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (37%) UNITED KINGDOM (12%) BRAZIL (8%) FRANCE (7%) CANADA (5%)	Top regions: UNITED STATES (37%), UNITED KINGDOM (12%), BRAZIL (8%)
Platform Engagement	Instagram: 9,233 avg likes/post · Youtube: 4,182 avg views/post	Best reach: Youtube 4,182 avg views; best engagement: Instagram 9,233 avg likes

Top Brand Affinities

Clarks

Score: 17.70

Akai

Score: 14.08

Mixcloud

Score: 13.77

Hennessy

Score: 10.66

Pro Tools

Score: 10.22

Amazon Music

Score: 9.32

Pioneer

Score: 8.38

FOX

Score: 6.43

FedEx

Score: 5.74

iHeartRadio Music Awards

Score: 5.25

Macy's

Score: 5.18

Ableton

Score: 5.03

Brand	Category	Score
Clarks		17.70
Akai		14.08
Mixcloud		13.77
Hennessy		10.66
Pro Tools		10.22
Amazon Music		9.32
Pioneer		8.38
FOX		6.43
FedEx		5.74
iHeartRadio Music Awards		5.25
Macy's		5.18
Ableton		5.03
SoundCloud		5.02
Timberland		4.88
Steve Madden		4.82
MTV		4.74
CNN		4.62
ESPN		4.52
Beats Electronics		4.48
TOM FORD		4.27
Fendi		4.22
Margaritaville		4.20
Coach		4.19
Los Angeles Lakers		4.04
NORDSTROM		3.95
BALMAIN		3.89
Verizon		3.87
Fenty beauty		3.75
American Eagle		3.64
Spotify Music		3.45
NFL		3.44
Christian Louboutin		3.39
NBA		3.33
Barber Shop Connect		3.25
NBC		3.23
Matrix		3.19
Paramount Pictures		3.10
ASOS		3.09
Sneakerhead		2.81
Uber		2.78
Kodak		2.76
Walmart		2.60
GAP		2.49
Bentley		2.48
shein		2.46
Rolls-Royce		2.46
Versace		2.45
Philips		2.40
Tesla Motors		2.36
Burberry		2.35