SG Lewis
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
335,446
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:52:56 UTC
Genres
Biography
SG Lewis converts attention from 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, BRAZIL. Audience shape is heavily male (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 20,881 avg views per post, with supportive conversation on Instagram. Shared audience with Mixcloud, Ableton, MOOG underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 335,446 · Engagements 6,187 · Rate 1.8% Posts 325 · Views 28,930 · Avg Likes 6,085 · Avg Comments 175 · Avg Views 28,930 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 37% 35-44: 8% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (37%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (27%) UNITED KINGDOM (8%) BRAZIL (6%) FRANCE (4%) CANADA (3%) |
Top regions: UNITED STATES (27%), UNITED KINGDOM (8%), BRAZIL (6%) |
| Platform Engagement | Instagram: 5,070 avg likes/post · Tiktok: 8,049 avg views/post · Youtube: 20,881 avg views/post | Best reach: Youtube 20,881 avg views; best engagement: Instagram 5,070 avg likes |
Top Brand Affinities
Mixcloud
Ableton
MOOG
Grindr
Coachella
Pioneer
All Saints
REVOLVE
Jean Paul Gaultier
JACQUEMUS
Acne Studios
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 21.97 | |
| Ableton | 21.56 | |
| MOOG | 18.99 | |
| Grindr | 17.19 | |
| Coachella | 14.75 | |
| Pioneer | 13.23 | |
| All Saints | 13.04 | |
| REVOLVE | 11.47 | |
| Jean Paul Gaultier | 11.19 | |
| JACQUEMUS | 10.75 | |
| Acne Studios | 9.67 | |
| Amazon Music | 9.29 | |
| Pro Tools | 8.63 | |
| Glossier | 8.48 | |
| Urban Outfitters | 8.23 | |
| Lollapalooza | 8.12 | |
| SoundCloud | 7.78 | |
| Tate Modern | 7.27 | |
| Free People | 6.71 | |
| Selfridges | 6.63 | |
| Spotify Music | 6.20 | |
| ASOS | 6.16 | |
| Dr. Martens | 5.69 | |
| Loewe | 5.19 | |
| Verizon | 4.81 | |
| American Airlines | 4.74 | |
| Tomorrowland | 4.54 | |
| Beats Electronics | 4.50 | |
| Oculus | 4.41 | |
| Steve Madden | 4.32 | |
| Topshop | 4.30 | |
| Kodak | 4.16 | |
| Taco Bell | 3.93 | |
| Aperol | 3.56 | |
| Showtime | 3.55 | |
| MTV | 3.45 | |
| Sunnies Studios | 3.40 | |
| Stüssy | 3.37 | |
| Fenty beauty | 3.28 | |
| Polaroid | 3.28 | |
| TOM FORD | 3.20 | |
| Paramount Pictures | 3.19 | |
| Guinness | 3.18 | |
| Tinder | 3.09 | |
| Airbnb | 2.94 | |
| Marc Jacobs | 2.93 | |
| Abercrombie & Fitch | 2.85 | |
| BBC | 2.82 | |
| Aston Martin | 2.82 | |
| The North Face | 2.77 |
Official Profiles
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LoginArtist: SG Lewis
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | SG Lewis | O2 Ritz Manchester | Manchester, United Kingdom | |
| 2025-12-14 03:00 UTC | SG Lewis | O2 Academy Bristol | Bristol, United Kingdom | |
| 2025-12-14 03:00 UTC | Three Days Grace, SG Lewis, Cian Ducrot, Badflower, The Icicle Works, Annika Kilkenny, Pedro Santos | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2025-12-31 02:00 UTC | Decadence AZ 2025 | Phoenix Raceway | Avondale, United States | — |
