SEVENTEEN Brand Affinity ranks highest Penshoppe at 37.10% . Very Strong. Score DMDB 74.21% | Fanbase 79.85%

SEVENTEEN — pop artist from KR.

Formed in 2015 under Pledis Entertainment, K-pop group Seventeen consists of 13 members divided into three subunits: hip-hop, vocal, and performance. The…

SEVENTEEN

Superstar

Country: KR | Gender: male | Artist ID: 11e81bd2-c241-ff9c-a5ad-a0369fe50396

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Genres

poppopk-popk-pop boy groupasian popalternativealternativehip-hop & raphip-hop/rap

Influential: 74.21% Fanbase: 79.85% Trending: 71.39%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 37.10% • Very Strong

As of 2025-09-10

48,434,150

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 74.21% | Fanbase 79.85% | Trending 71.39% | CAREER STAGE: SUPERSTAR

Biography

Formed in 2015 under Pledis Entertainment, K-pop group Seventeen consists of 13 members divided into three subunits: hip-hop, vocal, and performance. The group's discography includes successful releases such as 17 Carat and Boys Be in 2015, followed by Love & Letter in 2016. Their popularity continued to grow with subsequent EPs and albums, including the chart-topping A/1 and Teen, Age. In 2018, Seventeen achieved platinum certification with the EP You Make My Day, and in the following year, they released their third full-length album, An Ode.

Known for their diverse musical style blending dance-pop, R&B, and hip-hop, Seventeen has garnered international success with their energetic performances and catchy singles. The group has embarked on tours in Asia and North America, solidifying their presence in the global music scene.

Report Date: 2025-09-10

SEVENTEEN cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, PHILIPPINES, INDONESIA. A heavily female (79%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 820,250 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Penshoppe, GENTLE MONSTER, Style Nanda, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SEVENTEEN score 1.48% — Moderate bucket.

Brand: PenshoppeBrand: GENTLE MONSTERBrand: Style Nanda

Followers:48,434,150

Engagements:717,602

Rate:1.5%

Posts:9,041

Avg Likes:699,991

Avg Comments:4,220

Avg Views:998,472

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 48,434,150 · Engagements 717,602 · Rate 1.5% Posts 9,041 · Views 998,472 · Avg Likes 699,991 · Avg Comments 4,220 · Avg Views 998,472	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 18% 13-17: 15% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (18%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	UNITED STATES (15%) PHILIPPINES (13%) INDONESIA (12%) BRAZIL (9%) SOUTH KOREA (7%)	Top regions: UNITED STATES (15%), PHILIPPINES (13%), INDONESIA (12%)
Platform Engagement	Instagram: 481,311 avg likes/post · Tiktok: 820,250 avg views/post · Youtube: 178,222 avg views/post	Best reach: Tiktok 820,250 avg views; best engagement: Instagram 481,311 avg likes

Top Brand Affinities

Penshoppe

Score: 37.10

GENTLE MONSTER

Score: 20.01

Style Nanda

Score: 10.05

Innisfree

Score: 6.46

iHeartRadio Music Awards

Score: 4.42

Tiffany

Score: 4.20

Burger King

Score: 3.54

Jollibee

Score: 3.45

Fila

Score: 3.21

LEGOLAND

Score: 3.11

Stüssy

Score: 3.11

Urban Outfitters

Score: 2.89

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Top Brand Affinities

Brand	Category	Score
Penshoppe		37.10
GENTLE MONSTER		20.01
Style Nanda		10.05
Innisfree		6.46
iHeartRadio Music Awards		4.42
Tiffany		4.20
Burger King		3.54
Jollibee		3.45
Fila		3.21
LEGOLAND		3.11
Stüssy		3.11
Urban Outfitters		2.89
Tiffany & Co		2.13
Chrysler		1.99
Sprite		1.84
Polaroid		1.81
UNIQLO		1.75
BBC		1.65
Bershka		1.62
Fujifilm		1.61
Calvin Klein		1.60
Polo Ralph Lauren		1.56
KitKat		1.54
Costco		1.50
KFC		1.37
Christian Dior		1.31
Starbucks		1.30
Lush		1.30
Coachella		1.29
New Balance		1.26
Puma		1.20
IKEA		1.19
Converse		1.18
Guess		1.13
Reebok		1.08
Pokemon		1.07
Walt Disney		1.07
Universal		1.04
musical.ly		1.00
Burberry		0.98
Chanel		0.95
Yves Saint Laurent		0.89
Gucci		0.83
Nintendo		0.81
H&M		0.78
Activision Blizzard		0.78
Spotify Music		0.75
Marvel		0.68
Marvel Entertainment		0.65
MAC Cosmetics		0.64