Set Mo

Set Mo — pop artist from AU.

Set Mo is an Australian dance act with over 150 million streams, a platinum plaque, multiple gold records, and a strong global fan base. They recently started…

Influence: 51.81% Fanbase: 28.66% Trending: 63.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 101.97% • Very Strong

As of 2025-09-09

21,925

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:02:13 UTC

Genres

popaustralian indieelectronicdanceelectronichouseaustralianaussietronica

Biography

Set Mo is an Australian dance act with over 150 million streams, a platinum plaque, multiple gold records, and a strong global fan base. They recently started 2024 with a successful tour in Australia and New Zealand, along with the release of their new single "Could I Be," which showcases their roots in house music. Fans can anticipate more exciting releases from Set Mo in the coming year.

Top Brand Affinities

Report Date: 2025-09-09

Set Mo speaks to 25-34 & 18-24 audiences with measurable traction in AUSTRALIA, UNITED STATES, BRAZIL. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (206 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Bec & Bridge, Sabo Skirt, Virgin Australia, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Set Mo score 0.95% — Low bucket.

Brand: Bec & BridgeBrand: Sabo SkirtBrand: Virgin Australia

Followers:21,925

Engagements:209

Rate:1.0%

Posts:633

Avg Likes:208

Avg Comments:13

Avg Views:206

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,925 · Engagements 209 · Rate 1.0% Posts 633 · Views 206 · Avg Likes 208 · Avg Comments 13 · Avg Views 206	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 34% 35-44: 13% 45-64: 8%	Largest: 25-34 (40%); next: 18-24 (34%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	AUSTRALIA (25%) UNITED STATES (15%) BRAZIL (12%) FRANCE (4%) POLAND (4%)	Top regions: AUSTRALIA (25%), UNITED STATES (15%), BRAZIL (12%)
Platform Engagement	Instagram: 200 avg likes/post · Youtube: 206 avg views/post	Best reach: Youtube 206 avg views; best engagement: Instagram 200 avg likes

Top Brand Affinities

Bec & Bridge

Score: 101.97

Sabo Skirt

Score: 64.35

Virgin Australia

Score: 55.06

Qantas

Score: 42.14

Myer

Score: 38.79

Vegemite

Score: 37.41

Mixcloud

Score: 32.53

Ableton

Score: 29.07

Pioneer

Score: 26.84

Coles

Score: 23.65

MOOG

Score: 17.29

Trancefamily

Score: 15.08

Brand	Category	Score
Bec & Bridge		101.97
Sabo Skirt		64.35
Virgin Australia		55.06
Qantas		42.14
Myer		38.79
Vegemite		37.41
Mixcloud		32.53
Ableton		29.07
Pioneer		26.84
Coles		23.65
MOOG		17.29
Trancefamily		15.08
Woolworths		13.84
Afterpay		13.50
Sunnies Studios		13.10
Kmart		12.75
Akai		12.02
Tomorrowland		11.61
SoundCloud		10.79
BALMAIN		10.37
Zimmermann		10.19
Coachella		9.85
Amazon Music		9.79
Sennheiser		9.69
Aperol		7.77
Moët & Chandon		7.56
Holden		7.27
Pro Tools		7.13
Billabong		6.96
JACQUEMUS		6.44
Spotify Music		6.44
New Line Cinema		6.27
Beats Electronics		5.90
Smirnoff		5.82
boohoo		5.27
Tinder		4.81
Emporium		4.50
iHeartRadio Music Awards		4.05
Showtime		4.02
Lollapalooza		3.97
Stüssy		3.94
Abercrombie & Fitch		3.80
Geocaching		3.61
UberEATS		3.61
Airbnb		3.31
ASOS		3.31
McLaren		3.30
Martini		3.02
Paramount Pictures		2.94
Guinness		2.90